Every agent and lender should have a real estate blog. An effective blog can help increase your rankings on search engine results, something known as search engine optimization (SEO). If you’re not familiar with SEO, read more about it here.
When it comes to blogging, not all content is the same. It’s important to write high-quality real estate blog content that engages and educates readers, drawing them into your website and keeping them there.
Real estate agent blogs are everywhere. How can you make your posts stand out from the crowd?
Why Real Estate Blog Content Matters
Writing great content helps you improve SEO, establishes you as an expert in your field, and increases organic traffic to your website.
The quality and quantity of your real estate blog content matter because:
- Blogs help increase your rankings on search engines like Google. The better your content, the higher your ranking, making you more likely to reach clients organically.
- Blogs establish you as an expert in your field. The more high-quality content you create, the more trustworthy you become – both in the eyes of clients visiting your site and search engines determining your reliability.
- Blogs educate your past, present, and future clients. Instead of spending your days answering questions and concerns over email, you can instead direct clients to your blog posts addressing those issues.
The end result? Greater reach, more clients, and more sales.
5 Ways to Make Your Real Estate Blog Content Stand Out
Ready to create real estate blog content that separates you from the crowd? Here are our top 5 tips to make your content stand out from the competition.
1. Be Relevant
Business blogging is an ongoing process. To keep your SEO rankings high (and appear in organic searches), you must update and add content to your website regularly. Real estate is a fast-paced industry, with changes happening every day.
Your real estate blog content must keep up with the ever-changing real estate landscape. Carve out time every week to write new content and update existing content, keeping it fresh and relevant for your readers.
What real estate-related issues do you see on the horizon? What can buyers and sellers expect in the coming months? What are your opinions on today’s most pressing real estate topics? Write content that answers today’s questions and draws attention to tomorrow’s challenges.
Check out this article for 65 real estate blog topics to get you started!
2. Let Your Personality Shine Through
Never forget that YOU are what makes your blog unique. Don’t write a blog that sounds like every other voice on the internet. Instead, put your personality into your writing, allowing readers to learn more about you as a person and a professional.
You might be discussing all the same topics as other real estate professionals. But if you write it in your voice and let your personality shine through, it will be unique. Clients connect with people, not words on a screen. If you want the reader to connect with you on a personal level, you must let your individuality shine through.
3. Share Your Expertise
Before you start writing real estate blog content, brainstorm topics you are most knowledgeable about. Even those who are relatively new to real estate have experience and insight to share with the reader. Think about your niche, your passions, and what excites you most about your work. What do you want readers to know?
The more you dig down into your expertise, the more you establish yourself as an authority in your field. Readers and clients will view you as a trusted source, which means they’ll keep coming back for more. In turn, your SEO rankings improve, more readers will find your site, and your business will continue to grow.
4. Include a Call to Action
The most effective real estate blog content answers the question, “so what?”
If you want to make your posts stand out, include a call to action. Give your readers concrete steps they can take to implement your advice or improve their real estate interactions. Plus, including a call to action makes readers see the value in your posts, making them more likely to read your words in the future.
5. Add Video Sections
Let’s face it: not everyone wants to read a blog. But they might be willing to click “play” and hear what you have to say on a video instead.
Try recording several short video clips discussing the topic on your blog. For more video marketing ideas, read our blog here!
What are your top tips for creating great real estate blog content? Share them with us in the comments!