Winning Agent

Sales That Work

  • About
  • Store
  • Blog
  • The Stream
  • Forum
  • Jobs

5 Ways to Make Your Real Estate Blog Content Stand Out

May 26, 2022 by Becca Stewart Leave a Comment

Share this post:

Share on TwitterShare on FacebookShare on PinterestShare on LinkedIn

Every agent and lender should have a real estate blog. An effective blog can help increase your rankings on search engine results, something known as search engine optimization (SEO). If you’re not familiar with SEO, read more about it here.

When it comes to blogging, not all content is the same. It’s important to write high-quality real estate blog content that engages and educates readers, drawing them into your website and keeping them there.

Real estate agent blogs are everywhere. How can you make your posts stand out from the crowd?

Why Real Estate Blog Content Matters

Writing great content helps you improve SEO, establishes you as an expert in your field, and increases organic traffic to your website.

Person typing on computerThe quality and quantity of your real estate blog content matter because:

  • Blogs help increase your rankings on search engines like Google. The better your content, the higher your ranking, making you more likely to reach clients organically.
  • Blogs establish you as an expert in your field. The more high-quality content you create, the more trustworthy you become – both in the eyes of clients visiting your site and search engines determining your reliability.
  • Blogs educate your past, present, and future clients. Instead of spending your days answering questions and concerns over email, you can instead direct clients to your blog posts addressing those issues.

The end result? Greater reach, more clients, and more sales.

5 Ways to Make Your Real Estate Blog Content Stand Out

Ready to create real estate blog content that separates you from the crowd? Here are our top 5 tips to make your content stand out from the competition.

1. Be Relevant

Business blogging is an ongoing process. To keep your SEO rankings high (and appear in organic searches), you must update and add content to your website regularly. Real estate is a fast-paced industry, with changes happening every day.

Your real estate blog content must keep up with the ever-changing real estate landscape. Carve out time every week to write new content and update existing content, keeping it fresh and relevant for your readers.

What real estate-related issues do you see on the horizon? What can buyers and sellers expect in the coming months? What are your opinions on today’s most pressing real estate topics? Write content that answers today’s questions and draws attention to tomorrow’s challenges.

Check out this article for 65 real estate blog topics to get you started!

2. Let Your Personality Shine Through

Never forget that YOU are what makes your blog unique. Don’t write a blog that sounds like every other voice on the internet. Instead, put your personality into your writing, allowing readers to learn more about you as a person and a professional.

You might be discussing all the same topics as other real estate professionals. But if you write it in your voice and let your personality shine through, it will be unique. Clients connect with people, not words on a screen. If you want the reader to connect with you on a personal level, you must let your individuality shine through.

3. Share Your Expertise

Real estate team membersBefore you start writing real estate blog content, brainstorm topics you are most knowledgeable about. Even those who are relatively new to real estate have experience and insight to share with the reader. Think about your niche, your passions, and what excites you most about your work. What do you want readers to know?

The more you dig down into your expertise, the more you establish yourself as an authority in your field. Readers and clients will view you as a trusted source, which means they’ll keep coming back for more. In turn, your SEO rankings improve, more readers will find your site, and your business will continue to grow.

4. Include a Call to Action

The most effective real estate blog content answers the question, “so what?”

If you want to make your posts stand out, include a call to action. Give your readers concrete steps they can take to implement your advice or improve their real estate interactions. Plus, including a call to action makes readers see the value in your posts, making them more likely to read your words in the future.

5. Add Video Sections

Let’s face it: not everyone wants to read a blog. But they might be willing to click “play” and hear what you have to say on a video instead.

Try recording several short video clips discussing the topic on your blog. For more video marketing ideas, read our blog here!

 

What are your top tips for creating great real estate blog content? Share them with us in the comments!

More Great Reading

Share this post:

Share on TwitterShare on FacebookShare on PinterestShare on LinkedIn

Filed Under: Web and Social Media

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Looking For Something?

Email Newsletter

Sign up to receive free updates from the Winning Agent blog.

Connect With Me

  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter

StudioPress Real Estate WordPress Theme: Agent Focused Pro Theme

StudioPress Premium WordPress Themes: Winning Agent Pro Theme




Loan Types & Property Definitions

There are a lot of different types of mortgages, and there are a lot of different types of real estate property. Here is a list of the most common types of each. We’ve added some links to the most popular articles on the subject.

Read More

Real Estate and Mortgage Forum

We think getting many viewpoints to a particular question is important because it helps you to make better decisions. It’s so important that we have woven the Forum all throughout Winning Agent. We invite you to ask questions, make comments, and be part of the discussion.

Read More

Glossary of Real Estate Terms

Real estate and mortgage finance often times comes with its own unique language. If you work with it every day, it becomes 2nd nature, but most people don’t work with it every day. So we’ve created a glossary of mortgage and real estate terms.

Read More

Copyright © 2023 Winning Agent · Powered by the Genesis Framework · Contact Us
Become an Affiliate
This site uses affiliate links, but know that we only recommend products we personally use and enjoy!

 

Loading Comments...