65 Great Topics for a Real Estate Blog Post

Have you ever opened WordPress (or whatever blogging platform you use) and then proceeded to stare at that blank white box, struggling with what to write?  Many real estate agents, even those with years of blogging experience, find themselves stuck when it comes to real estate blog topics.  You’re not alone.  If you find yourself unable to come up with a topic for your next blog, perhaps one of the ideas below will spark your imagination.  You can use them as they are, or you can adjust them to fit your style and your personality.

Why Your Business Needs a Blog

Many real estate professionals believe they don’t have the time to write high-quality blog posts. However, if you want your website to rank on search engines – and want to connect with new clients – you can’t afford not to blog. Technology plays a huge part in our daily lives. More than 90% of all real estate buyers now begin their search online. Your website is the virtual storefront for your business. Your blog helps site visitors get to know you: your personality, expertise, and style.

With so much on your plate, it can be difficult deciding what to write on your site. That’s why we’ve created a list to help you get the words flowing.

Before you get too far down the writing road, consider conducting some basic SEO keyword research. Knowing which keywords to include can help your business rank higher in search engine results. The better your SEO, the more eyes you’ll have on your site – and the more potential clients you’ll have.

65 Great Topics for a Real Estate Blog Post

1. How to give your property more curb appeal (see our blog post about this topic here)
2. Tips for selling your home in a specific neighborhood, area, state, etc.
3. Home selling secrets (such as worthwhile upgrades, inexpensive fixes, and staging advice)
4. How to stage a home for a viewing or open house
5.  “Listicles” of home buying tips (Example: 10 Home Buying Tips You Need to Know!)
6. Little-known things to look for when buying a home
7. Where to start – a guide for first-time homebuyers
8. Things first-time homebuyers wish they’d been told
9. Specific considerations when choosing a neighborhood (schools, safety, etc.)
10. How home buying/selling has changed over time; year to year, over five years, 10 years, etc.
11. How to save money when buying a home
12. The best cities/states to live
13. A feature of school districts in your local area, with pros/cons for parents and students
14. (City) crime stats
15. A monthly real estate report for your city, state, or region
16. The real estate market: where it stands today (can be updated periodically when there are industry changes)
17. Reasons why now is the time to buy/sell
18. Changes in mortgage rates and how they affect you
19. Determining your best listing price
20. When to lower your listing price
21. How to move a stagnating property
22. Average home prices: listing prices, sale prices, and appraisals in your area
23. Top 10 mortgage mistakes you must avoid at all costs
24. Is your Realtor really helping you?
25. How to avoid getting turned down for a mortgage
26. Finding the best mortgage interest rates
27. Top buyer misconceptions
28. Top seller myths
29. The most expensive homes in your city/state
30. Finding homes for sale using technology (discuss apps and online listings)
31. Creating your next home’s “must-have” features list
32. What type of potential buyers is your property attracting?
33. Why getting pre-qualified for a mortgage is necessary
34. Do a blog post on upcoming events in the neighborhood/city
35. Trends in the housing market
36. How luxury properties have changed in the past 20 years
37. All you need to know about property taxes
38. A list of your newest properties
39. Write about a major change in your city – a large new employer moving in, a new school opening, a disaster that has caused damage, etc. Anything that might affect real estate.
40. The pros and cons of a homeowners association
41. Should you live in an historic district? (Mention specific considerations when living in a historic home)
42. Is there a best time to buy a home?
43. “Why isn’t my house selling?” and other questions you may have
44. Is buying a foreclosed property a good idea?
45. Tips for getting financing
46. Tips for buying an older home
47. The downsides of trying to sell your home yourself
48. Unexpected expenses when buying a first home
49. What is escrow?
50. What happens when your home is professionally assessed?
51. What can/should you ask the seller to fix?
52. Dealing with closing costs
53. What happens at closing?
54. The hot new home features of this year
55. Why I became a realtor (let your clients get to know you better)
56. Write a post welcoming new people to your office, or saying goodbye to those leaving
57. Post about any awards or noteworthy recognition your agency receives
58. The best rooms to renovate
59. Landscaping for potential buyers
60. Simple mistakes that can lose you buyers
61. Weekly/monthly list of open houses coming up, homes that have sold, etc.
62. Where is the housing market going – predictions for next year
63. Is a reverse mortgage a good idea?
64. What new technology is impacting the real estate industry?
65. Relocation resources for your area: include things like utilities, landscape companies, etc.

These are just a few different ideas you can use as a jumping off point for your blog.  Once you’ve written a few posts, you’ll probably find that picking topics comes more easily to you.  If you ever get stuck, just come back to this list for inspiration.