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65 Great Topics for a Real Estate Blog Post

December 15, 2022 by Winning Agent Staff 8 Comments

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Have you ever opened your WordPress site and then proceeded to stare at that blank white box, struggling with what to write?  Many real estate agents, even those with years of blogging experience, find themselves stuck when it comes to real estate blog topics.  You’re not alone.  If you find yourself unable to come up with a topic for your next blog, perhaps one of the ideas below will spark your imagination.  You can use them as they are, or you can adjust them to fit your style and your personality.

Click here to learn how a real estate website theme can make your site stand out and boost your business. 

Why Your Business Needs a Blog

Many real estate professionals believe they don’t have the time to write high-quality blog posts. However, if you want your website to rank on search engines – and want to connect with new clients – you can’t afford not to blog. Technology plays a huge part in our daily lives. More than 90% of all real estate buyers now begin their search online. Your website is the virtual storefront for your business. Moreover, your blog helps site visitors get to know you: your personality, expertise, and style.

With so much on your plate, it can be difficult deciding what to write on your real estate website. That’s why we created this list to help you get those words flowing.

Before you get too far down the writing road, consider conducting some basic SEO keyword research. SEO determines where your page ranks on the search engine results page. Knowing which keywords to include can help your business rank higher in search engine results. The better your SEO, the more eyes you’ll have on your site – and the more potential clients you will reach.

65 Great Topics for a Real Estate Blog Post

  1. How to give your property more curb appeal (see our blog post about this topic here)65 Top Real Estate Blog Topics
  2. Tips for selling your home in a specific neighborhood, area, state, etc.
  3. Home selling secrets (such as worthwhile upgrades, inexpensive fixes, and staging advice)
  4. How to stage a home for a viewing or open house
  5.  “Listicles” of home buying tips (Example: 10 Home Buying Tips You Need to Know!)
  6. Little-known things to look for when buying a home
  7. A guide for first-time homebuyers (the home buying process, loan options, what to look for in a home, etc.)
  8. Things first-time homebuyers or home sellers wish they’d been told
  9. Specific considerations when choosing a neighborhood (schools, safety, etc.)
  10. How home buying/selling has changed over time (year to year, over five years, 10 years, etc.)
  11. How to save money when buying a home
  12. Rankings of the best cities and states for homeownership
  13. A feature of school districts in your local area, with pros/cons for parents and students
  14. How to look up crime stats and why they matter when considering a home
  15. A monthly real estate report for your city, state, or region
  16. The real estate market: where it stands today (remember to update this or write a new blog periodically as the market changes)
  17. Reasons why now is the time to buy/sell
  18. Changes in mortgage rates and how they affect you
  19. Determining your best listing price
  20. When to lower your listing price
  21. How to move a stagnating property
  22. Average home prices: listing prices, sale prices, and appraisals in your area
  23. Top 10 mortgage mistakes to avoid
  24. Is your Realtor really helping you?
  25. How to avoid getting turned down for a mortgage
  26. Finding the best mortgage interest rates
  27. Top buyer misconceptions
  28. Top seller myths
  29. The most expensive homes in your city/state
  30. Finding homes for sale using technology (discuss apps and online listings)
  31. Creating a “must-have” list for home buying
  32. What type of potential buyers is your property attracting?
  33. Why getting pre-qualified for a mortgage is necessary
  34. Highlight upcoming events in your neighborhood/city
  35. Trends in the housing market
  36. How luxury properties have changed in the past 20 years (and how they might change in the future)
  37. All you need to know about property taxes
  38. A list of your newest properties (click here to learn how you can integrate listings on your website)
  39. Write about a major change in your city – a large new employer moving in, a new school opening, a disaster that has caused damage, etc. Anything that might affect real estate.
  40. The pros and cons of a homeowners association
  41. Should you live in a historic district? (Mention specific considerations when living in a historic home).
  42. Is there a best time to buy a home?
  43. “Why isn’t my house selling?” and other questions you may have
  44. Is buying a foreclosed property a good idea?
  45. Tips for getting financing
  46. Tips for buying an older homeMan typing on laptop
  47. The downsides of trying to sell your home yourself
  48. Unexpected expenses when buying a first home
  49. What is escrow?
  50. What happens when your home is professionally assessed?
  51. What can/should you ask the seller to fix?
  52. Dealing with closing costs
  53. What happens at closing?
  54. The hot new home features of the year
  55. Why I became a Realtor (let your clients get to know you better)
  56. Write a post welcoming new people to your office, or saying goodbye to those leaving
  57. Post about any awards or noteworthy recognition your agency receives
  58. The best rooms to renovate
  59. Landscaping tips for sellers
  60. Simple mistakes that repel buyers
  61. Weekly/monthly list of open houses coming up, homes that have sold, etc.
  62. Where is the housing market going? Predictions for next quarter, next year, and beyond.
  63. Is a reverse mortgage a good idea?
  64. What new technology is impacting the real estate industry?
  65. Relocation resources for your area. Include things like utilities, landscape companies, etc.

These are just a few different ideas you can use as a jumping-off point for your real estate blog.  Once you’ve written a few posts, you’ll probably find that picking topics comes more easily to you.  If you ever get stuck, just come back to this list for inspiration.

More Great Reading

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Filed Under: Blog

Comments

  1. lenny strin says

    January 10, 2017 at 4:52 am

    I am trying to start real estate blog your topics will help me to start thank you.

    Reply
  2. Gaston Mckillop says

    August 20, 2018 at 12:18 am

    It is amazing and wonderful to visit your amazing site. This is definitely a big help.

    Reply
  3. Mahima says

    September 30, 2019 at 5:34 am

    Thank you so much for sharing the valuable post.

    Reply
    • Casey Lovano says

      September 30, 2019 at 11:21 am

      Thanks Mahima! So glad you enjoyed it 🙂

      Reply
  4. Sam Patel says

    February 7, 2020 at 12:28 am

    Wonderful post! These are the great topics for real estate blog post. Thanks for sharing.

    Reply
  5. Lisa says

    January 19, 2021 at 8:00 pm

    I’ve been looking for topic ideas on my real estate blogs and I’m happy to finally found a very helpful post. These topics are really helpful for my real estate blog posts.

    Thanks for sharing such information!

    Reply
    • Becca Stewart says

      January 26, 2021 at 3:12 pm

      You are most welcome, Lisa!

      Reply
  6. Farmana hasan says

    December 23, 2021 at 12:50 am

    I am trying to start real estate blog your topics will help me to start thank you.

    Nice posst

    Reply

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