First things first: what is real estate CRM, or Customer Relationship Management? I like this definition from Jason Kulpa at Forbes Magazine:
CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers.
In other words, CRM is how you keep in touch with past and present clients, and how you find new clients.
Why is Real Estate CRM Important?
Whether you’re a new real estate agent or you’ve been in the business for decades, effective CRM is essential to a successful business. CRM allows you to build your network over time, generating new clients and keeping your name and business in the forefront. Real estate CRM allows you to connect with clients through emails, social media campaigns, and other communications.
Everyone in your contacts list is a potential client. Think of those who you’ve worked with in the past, people you’ve met at networking events, and even friends and family members. By sending personalized, relevant, and timely messages to each of your contacts, you strengthen that relationship and increase your credibility.
Those on your contact list might not be interested in buying or selling right now. But CRM allows you to keep in touch with those potential clients, meaning they’re more likely to think of you when they do need real estate representation.
Real Estate CRM Frees Up Your Time
Personalized emails. Birthday messages. Daily social media posts and interactions. Who has time to keep up with all of it on top of running a successful real estate business? That’s where CRM software comes in handy. With an effective real estate CRM platform, all you have to do is input your contacts’ information, and the automated system does the rest.
It’s important to note here that there are dozens of reputable CRM systems, but not all of them are geared toward real estate interactions. It can feel overwhelming to choose a real estate customer relationship management software. We’ve tried many of them, and we love Nimble CRM. It’s a user-friendly and intuitive system that not only helps real estate agents keep in contact with clients, but also manages contracts and organizes transactions. It’s like a personal assistant inside your computer!
We’ve also tested several other real estate CRM systems. You can check out our reviews of the top-rated CRM software programs here.
Strengthen Rapport and Maintain Client Relationships
Perhaps the most crucial part of customer relationship management is right there in the name – the relationship. Establishing and nurturing long-term contact with your clients (both past and present) will solidify your business in the years to come. By showing you care about your clients long after the closing table, you’re strengthening your rapport.
Personalized communication is important in customer relationship management. Your clients don’t want a generic email with irrelevant information. They want emails and communications that provide insight and value. Real estate CRM software can filter your clients in various ways, ensuring your contacts only receive the information they need. Eventually, when it’s time for that client to buy or sell again, those clients are going to hire the agent with whom they’re the most comfortable – you.
CRM is truly a long-term marketing strategy that will establish repeat clients long into the future.
Generate New Business and Connect on Social Media
CRM software is great for keeping up with previous clients via email campaigns and newsletters. But CRM can also help you bring in new business by managing your social media marketing and email drip campaigns. Every time you input a new contact, the software will automatically generate welcome emails and continue to follow up with potential leads.
The software takes your social media contacts, Gmail contacts, Office 365 contacts, and other connections and stores them in one central location. Then, it groups your contacts according to demographic so you can customize your content. Social media posts only take a minute or two. Create one post, and the CRM software will upload it to all your linked social media accounts. And just to be sure your marketing strategy is working, CRM software also analyzes the data and gives you customized feedback so you can make smart marketing decisions.
Manage Your Time and Your Schedule
We’ve established that real estate CRM benefits your client relationships. More than that, though, CRM software can help you manage your busy schedule and stay organized. Your time is valuable, so enlisting a CRM service can make your business more efficient and effective.
For instance, Nimble software syncs calendars from across your networks, giving you an overall view of your daily appointments. You can even connect with staff members, delegate tasks, and track project progress from anywhere. Think of it as the hub for your entire business, right there in one place.
Still not convinced? Learn more about CRM and how it can help you take back your busy day.