Building a real estate website doesn’t have to be complicated. Today’s agents can create a website on their own in just a few hours. But making your real estate website stand out is the goal – and you can make yours stand out by integrating IDX tools. How can you create a great real estate IDX website? Read on to find out.
5 Ways to Create a Great Real Estate IDX Website
Why IDX? IDX takes your real estate website from good to exceptional. IDX integration allows current and prospective clients to search available properties directly from your website, keeping them engaged on your page.
What steps should you take when you’re ready to create a great real estate IDX website? We have five tips to make an eye-catching website that sells.
Want to learn more about IDX integration and what it can do for your business? Click here to read our blog!
1. Identify Your Goals
Before you start building your website, do some brainstorming. What are your goals? (Hint: top of the list should be finding leads!)
What will your website need to accomplish these goals? Do you want your website to focus on you, your business, and your expertise? Or focus more on home buying and selling in general, with information and resources for your clients? Perhaps you want your website to be a one-stop-shop where visitors can search listings, learn more about you, and gain valuable insights into the current housing market?
Whatever your goals, think about how you will set up and maintain your website to make those goals a reality.
2. Start with an Easy-to-Use Real Estate Website Theme
While creating a website might seem like a daunting task, it doesn’t need to be complicated. Start with a real estate website theme like those on our website. These themes have done the heavy 
lifting for you! No tedious programming or designing: just purchase the theme, add it to your WordPress site, and voila!
Our one-click options make launching your real estate website a snap. But you can also customize your theme with different layout options, graphics, and more. Plus, add IDX integration tools to make your website even more dynamic.
This brings us to our next tip…
3. Use Industry-Trusted IDX Integration Tools
IDX integration tools are a must-have for today’s real estate websites. Today’s homebuyers almost all start their home searches online. All home search websites tap into the MLS – and IDX integration allows your website to do the same.
There are plenty of IDX tools on the market today, but they’re not all the same. We recommend using IDX Broker products, which guarantee up-to-date feeds of local MLS listings, all available directly on your website.
Learn more about IDX Broker and its benefits here.
4. Make It User-Friendly
A great real estate IDX website is easy to navigate, allowing users to access information quickly. Generally, a user will only spend about five seconds on your website. If they don’t immediately find what they’re looking for – or find information that captures their attention – they’ll go elsewhere. If you want to generate leads, you’ll need to build a user-friendly website.
Today, more users than ever access websites from mobile devices, so making your website mobile-friendly is a must. WinningAgent themes are designed to provide the best user experience possible, whether on desktop, tablet, or phone.
5. Create Great Content
Finally, a great real estate website is about more than just the homepage. If you truly want a website that sets you apart from the competition, you need to provide your users with great content. Content is anything that provides value or education for your clients. Ideas include:
- Valuable information about the home buying and selling processes
- Updates on local housing market conditions
- Links to local events
- Information about the local community
You’ll need to add to and update your content regularly to stay relevant. Content also increases your website’s SEO (search engine optimization), which allows more users to find your business through organic search results.
Build a Great Real Estate IDX Website with WinningAgent
The Agent Focused Pro theme is WinningAgent’s newest WordPress theme geared for real estate professionals.
Ready to get started? At WinningAgent, we have everything you need to create a gorgeous real estate IDX website in just a few hours. Our themes are streamlined, customizable, and ready for your business.
Don’t have time to create a website on your own? Let us get it up and running for you! Our experts will take your content (information, photos, domain name, and hosting information) and set up a website you’ll be proud of.
Get started today at WinningAgent!
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