It’s not a secret: a great website means better business. But do you need a real estate website designer to create your site? Or can you design an exquisite website on your own?
We’re showing you how you can save money by creating your own real estate website – all without compromising quality.
Why Real Estate Websites Matter
In today’s digital world, having a stellar website could mean the difference between closing deals and struggling to stay in business. Websites allow you to establish yourself as a real estate expert, connect with new clients, inform existing clients, and collect contact information for marketing campaigns.
Beyond that, your website represents you – your attention to detail, your personality, and your professionalism. A hastily-built website with sparse content and unappealing design will not only drive visitors away from your page. It will also reflect poorly on your business overall.
As a real estate agent, your website should cater to a specific audience: your current, past, and future clients. Having an online platform that informs and engages home buyers and sellers will draw them to your site – and keep them there.
Design Your Own Real Estate Website
Now more than ever, a well-designed and easily-navigable website is vital for any business. But website builders and designers are costly. However, you don’t need a real estate website designer to have a site you’re proud of. You can design a professional, user-friendly website on your own for a fraction of the cost.
Building and designing a website may sound overwhelming. But it doesn’t have to be.
You need three essential components to create and design your website, which we discuss below.
Your hosting service is the company you pay to own your domain name and maintain your website on the internet. There are many hosting services available, from budget-friendly web hosts to all-inclusive providers that take care of everything from domain names to security certificates and more.
Before you can create and design your website, you must register a domain through a hosting service. Ask your colleagues and friends for recommendations and choose a hosting package that meets the needs of your business.
Website Creation Platform
Your website creation platform is just like it sounds. This program will be used to create your site, including adding landing pages, content sections, contact pages, your “about me” information, and more. The creation platform essentially helps you build the “bones: of your website, which you’ll design more in-depth later.
There are many website creation platforms, but one of the most popular is WordPress. This service allows you to customize your site to meet the needs of your real estate business. Within WordPress, you can install WordPress-specific themes to further customize your website or install themes from outside providers (like those offered for real estate professionals through WinningAgent).
Your website’s theme is the face of your site. It’s the color schemes, page design, and everything else that adds a unique touch to your online space.
Most website-building platforms offer free and for-purchase themes. But most of these themes are relatively general, built for bloggers, e-commerce sites, or information websites. They won’t provide the specific design needed for a dynamic real estate website.
This is where WinningAgent comes in. Our website themes are unique to the real estate industry, making them an ideal choice for your business.
WinningAgent Makes Website Design Easy
We offer themes made for real estate agents. These themes integrate property searches, vital information for your clients, updates about your business, and more – all designed by and for real estate professionals. We even offer IDX integration tools so users can search MLS listings in real time directly from your website.
With WinningAgent themes, you don’t need a real estate website designer. You can easily build a customized real estate website with everything you and your clients need to make home buying and selling easier. Simply choose your theme, install, and customize it. In just a number of hours, your website can be ready to share with the world.
If you’re still not convinced that you can design your website on your own, let our team do it for you. With our real estate website package, you provide us with your information, photos, and content, and we do the rest.
If you’re having trouble getting started – registering a domain or choosing a website builder – contact customer service for your web service provider or chat with other agents. You can likely get your website up and running without bringing in an expert.
Then, when you’re ready to design the best website in the business, check out our real estate website themes here.