The grass is growing, the birds are singing, the tulips are blooming—and your blog is about as stale as that 2010 Christmas fruitcake. So here are six good reasons why you need a fresh, spiffy blog and/or website and one quick way to get it done, starting today.
A blog enhances your reputation. It’s your virtual storefront, where people can get to know you better. You can use it to counteract rumors, false information, and other nonsense floating around, whether that nonsense is about you, your company, or the market in general.
A blog makes you look like an expert. Here you get to share your knowledge and publish useful information for your clients and colleagues. Talk about market trends, local traditions and attractions in your neighborhood—insider information they can’t find anywhere else is what readers love.
A blog lets you get found easily. Your target audience is house hunting on the Internet AND reading real estate blogs. Check out these stats of blog readers (from Technocrati):
- 50% are above age 35
- 44% are parents
- 70% have college degrees
- Four in ten have an annual household income of $75K+
- One in four have an annual household income of $100K+
A blog says “get to know me.” Your blog is a great place to express your personality and give clients and potential clients a glimpse of who you are. You can share personal stories, vacation experiences and restaurants you’ve tried.
Search engines love blogs. Google, Yahoo, Bing or whatever–It’s no secret that the way you get good search engine rankings is to post fresh, original articles on a consistent basis. Write something newsy, opinionated, or even controversial, and you’ll get noticed in these search engines more easily.
A blog enhances your social media strategy. Some Realtors think that if they are on Facebook and Twitter, they don’t need a blog. Not so. Social media outlets can be here today, gone tomorrow. In the online world, things are so fluid that a website that was once the hottest thing since Beyoncé (confession – I have no idea who she is) is either gone or begging for users. Remember Friendster, MySpace, or Digg?
So now you know why. But how?
Your internal critic is telling you that you can’t take valuable selling time to write blog copy that is both fresh and frequent. Relax—we’re here for you. Winning Agent’s custom blogging service does it all for you, at your direction and on your schedule. We give you four options to choose from:
- Basic content library
- General real estate topics
- Hyperlocal content
- Property-specific content
Here’s how each of these options can work for you.
Our basic content library gives you a wide selection of real estate topics to choose from, including copy that will appeal to both buyers and sellers. Delivery is fast too—usually within a few hours if you place your order during regular business hours. This is our lowest cost option. (Note, this option is not for those interest in search traffic).
Our most popular option is our general real estate topics. Here you are able to choose your own topics and show off your unique expertise. We do the research, based on information you provide. For example, let’s say short sales and foreclosures are trending down in your market. We’ll research what’s behind these trends and customize an article for you. We use keywords for search engine optimization which will drive more traffic to your site.
We think hyperlocal content is a must for savvy Realtors. These customized blogs highlight what’s special about your community. The content is especially engaging for people from outside the area who are planning to relocate. You can showcase local restaurants, talk about your school system, medical facilities, or business activities. You provide the topics, we do the research and writing.
Use our property-specific posts to showcase your high value properties. Talk about new listings or highlight your specialty, such as resort properties or short sales. All we need from you are photographs and basic information. We’ll do the rest. These posts make great additions to your portfolio.
Yes, it’s spring. Time to put some new life and new energy into your Internet presence. Read all the details about how our service can work for you, and let’s get started.