With the impacts of COVID-19 leading the whole world into uncharted territory, professionals in every industry are being forced to update their business strategies in order to cope with the losses and forge new paths to success – and while we are all aware of the negative affects that the pandemic is having on business and the economy, there are indeed new paths to be forged. In the ever fluctuating real estate industry, it’s fair to say that conditions are more unpredictable than ever before… but we cannot let this uncertainty distract us from new productive avenues.
All Hope is Not Lost
Given the constant stream of negativity in the news, it’s easy to let the current state of the world make us feel fearful. Social distancing and quarantining have taken live house viewings off the table, making buying or selling a home more complicated. However, if there is one thing we do know, it’s that this worldwide pause has given professionals in all industries a new opportunity to focus on perfecting another important element of their business: their online presence. We are living in a digital era and as so many businesses are quickly learning, having a competitive website, social media and digital marketing strategy are the new keys to success. So, before you start missing open houses too much and spiraling into a dark quarantine hole, consider shifting your focus online to alternative ways that could boost your business.
According to an article by CNBC, “More people are learning about how the housing market is quickly transitioning into virtual operation. Home tours have gone online, with live agent showings. Home inspections, appraisals as well as closings, in some states and at certain price points, now can also be done virtually. That was not the case just a month ago. In addition, home values have so far held, which makes the investment seem less risky.” Virtual showings becoming commonplace is only natural, as the real estate industry is always seeking ways to adapt and grow. “We’re seeing innovation coming out of pain, as agents have quickly embraced virtual showings to keep their businesses going,” said ShowingTime President Michael Lane. “More and more virtual showings are scheduled every day through our systems, signaling that many markets are responding to this innovation positively.”
Perfect Your Website
It’s time to finally check that website you’ve been talking about off your to-do list! Having a professional, user-friendly website has always been a must for real estate professionals, but not all agents put as much effort into their websites as they should. As the first place potential customers will look for insight into who you are, your website should feature strong branding, clean design and support you as a capable and trustworthy agent. Winning Agent offers a wide variety of real estate website themes that are easy to set up and have proven to be effective at generating leads. Whatever your personal style or target market, there’s a great website theme waiting for you here.
Get Social Media Savvy
Do you find social media to be intimidating or time consuming? When done right, this powerful business tool is neither. We’re lucky enough to have a trusted source of digital marketing knowledge at our fingertips with Community Influencer, the online masterclass that’s changing the real estate game. Community Influencer offers you a step-by-step game plan to add up to 6 figures to your real estate business in as little as 12 months, without cold calling or door knocking. The class gives real estate agents a professional advantage by allowing them to nurture thousands of relationships at once in the digital arena. Acquiring the tools you need to become a local celebrity and trusted agent in your community, paired with the experience and knowledge of the industry that you already have, will help you regain that spark you had when you first began your business. Plus, it doesn’t hurt that the Masterclass is free!