Real Estate Technology: The Best Social Media Management Software

Social media is everywhere. And whether you like it or not, real estate agents must embrace social media if they want to succeed. Social media management software can help you reach more people, in less time, with less hassle.

We’re highlighting the best social media management tools for real estate agents.

1. Hootsuite 

Hootsuite is consistently a top-rated social media management tool. This platform serves real estate agents, property managers, and other real estate agents well. Plus, nearly every marketing director in any other field will recommend Hootsuite, too.

Why Hootsuite? It’s a one-stop-shop for all your social media marketing needs. Plan, post, respond, connect, and track your performance in one app. And for real estate agents, it makes social media marketing easy. You can spend one day a month creating and scheduling posts weeks in advance, freeing up the rest of your time to focus on sales. Post on all your social media accounts from one central app, limiting the time you spend online.

In addition, Hootsuite allows you to track the performance and engagement of your posts. Using these metrics, you’ll be able to determine which days and times reach the largest audience and create more posts using that information.

Finally, Hootsuite provides “listening tools” that help track trending hashtags, discussions, and other relevant information. When you know what people are talking about, you can create social media content that meets your audience where they are and provides them the information they want.

Hootsuite truly is the best in social media marketing software for real estate agents and a variety of other business owners.

2. Feedly

We all know that social media marketing is essential to a profitable real estate business. But great social media content relies on more than posts promoting yourself and your business.

Today’s social media users want relatable, reliable content that helps them make wise decisions as consumers. If you’re not providing this information on your news feed, you’re going to fade into the background of gray noise.

Feedly helps real estate agents filter out irrelevant articles and share information that helps clients learn more about homeownership, home buying, selling, mortgages, and more. Feedly software identifies which news sources and articles are most likely to impact your readers and clients. Then, using AI learning technology, Feedly creates newsfeeds for your social media accounts based on what your customers and clients want.

Feedly isn’t just for real estate. Their tools help businesses from all sectors find and share relevant content with customers and clients.

Additionally, Feedly can help business owners track their posts to see which articles create the most reader engagement. These metrics can help inform the content you post on social media moving forward.

3. Sprout Social

Sprout Social is similar to Hootsuite in that it allows Realtors to simplify social media management. The app enables you to access, post to, and engage with posts across a variety of social media accounts, all from one place. Gone are the days of switching between platforms: create relevant posts, check user engagement, and plan future social media marketing from this all-in-one tool.

Sprout Social is geared more towards larger marketing teams, but it’s certainly useful for smaller real estate firms and single agents as well. The analytics tools are extremely helpful, and the interface is user-friendly.

Like Hootsuite, Sprout Social also tracks social media trends to help you identify what your clients are talking about. Using this information, you can create content that speaks directly to homeowners, buyers, and sellers, therefore increasing your reach and driving up sales.

4. Buffer

Buffer isn’t interested in all the fancy bells and whistles. It’s a basic social media marketing tool that gives you everything you need, but nothing you don’t. It’s affordable, it’s intuitive, and it’s an easy way to manage all your social media accounts in one place.

Buffer offers the basics: posting and scheduling content for your social media accounts, analytics tools, and engagement metrics to help you increase your readership. You can build an individualized plan using the tools you need while eliminating the tools you don’t.

Many real estate agents choose Buffer because of it’s no-nonsense, easy to use platform that saves time, and saves money.

5. Revive Old Post

Sometimes, the best way to engage with new clients is to revive old content. Revive Old Post allows you to work better, not harder.

The software is a WordPress plugin that automatically posts older content to your social media sites. This process increases engagement and readership, therefore increasing SEO and helping you reach more clients.

The best part? You don’t have to lift a single finger. You’ve already created relevant content that relates to your clients. Why not share that information for new readers?

Revive Old Post automatically sorts through your older posts and “revives” them, giving them new life. Your readers get information that’s new to them, without you ever having to type a single word.

Think of it as a recycling program that rescues old content from the junkyard and gives it new meaning on your social media accounts.

What are your favorite social media management tools? Let us know in the comments!