Social media is widely regarded as the most important marketing tool for realtors. If you think about it, just about everyone uses it in some way. And whether or not you’re active online personally, you would be silly not to take advantage of social media for your business. As a real estate agent, there are so many opportunities to convert social media activity into client relationships. Are you new to the world of social media or in need of some inspiration? Check out a few of our favorite social media post ideas for realtors!
Showcasing your featured listings is a tried and true method of selling homes. Make sure you’re updating your social media accounts with new listings to generate hype around the homes for sale. Add key details about each one – number of beds and baths, photos of the interior and exterior, etc. Don’t forget to add links to the website listings so folks can follow through if they’re interested.
The status of the real estate market is constantly changing. Therefore, market updates are one of the most important social media post ideas for realtors. Add value for your Instagram, Facebook and LinkedIn followers by providing updates on the local and national real estate market. By being their source for checking market conditions, you will stay at the top of their mind.
Everyone loves winning! Online contests and giveaways are a great way to grow your following and keep your audience engaged. Set up simple competitions geared toward gaining followers with instructions for entrants to tag friends so that the post is shared more widely. Remember to keep giveaway themes on brand, generate hype around them and always post the winner.
With an industry as unpredictable as real estate, there are tons of buyers and sellers on the market who could use your expertise. Use your experience to offer them advice on what to look for in a home, what to avoid, etc. Not only will you be helping them in their home buying journey, but you will be building your own credibility.
A fun video series on Instagram stories is a great way to keep your followers engaged and one of our favorite social media post ideas for realtors. For example, you can do a “Fixer-Up Friday” series detailing the renovations you’re doing on a home you want to flip. With a storyline to follow, your audience will be returning for updates and getting to know you on a personal level.
While they may seem cliche, posting about current holidays or making use of seasonal content makes your profile more relatable. With summer approaching, there are plenty of opportunities to post (think 4th of July barbecues and outdoor activities).
When people buy a home, they are also buying into a community. For this reason, it’s important to highlight local business and community events in the regions where you list homes. These posts can help potential buyers assess how the community fits their lifestyle. They’ll act to inspire your audience, as well as boost your credibility as a community figure. You’ll also find that local businesses are good friends to have, as there are endless opportunities to help one another grow.
Day in the Life
This technically falls under videos, but it’s a bit more specific. Posting about what an average day is like at a specific property is a fun and interesting way to generate buzz about it. Walk your followers through what a morning or evening would be like if they were to buy that home. Potential buyers may connect with the property more than they would if you simply posted pictures of it.
Depending on the vibe of your online presence, and business in general, memes could be a good fit for your grid. If your account has a fun, silly feel to it, memes about the home buying process are a great way to relate to your audience. They offer a fun break from advertisements and sales-geared posts and show that you’re a real person. Plus, who doesn’t need a laugh?
Are you ready to start posting? Let us know what you think of our social media post ideas for realtors in the comments below – and feel free to add some to our list!