Summer is in full swing! Aside from taking some R&R and working on that tan, you’ve probably got a list of goals to achieve this season. Summer is a great time to revisit your marketing plan for the year and assess your progress. Have you fine-tuned your SEO and social strategy? Have you experimented with video marketing? The real estate industry is full of marketing techniques, some old, some more recent – and most of them work, if you work them. With that in mind, we’re sharing the best summer marketing ideas for real estate agents you can’t afford to miss.
1. Host a Summer Event
It’s a great idea to host client events throughout the year, but there’s no better time than the summer to get folks out and about. With the option to hold functions outdoors, it’s a whole new world of possibilities. Event ideas include a nice dinner, an outdoor game night or live music. You can invite past clients, current leads and new prospects. The objective of client events is to thank your community for their support and have a fun, light-hearted time. Brainstorm what activities you can host in your area that would allow you to shine.
2. Make it a Barbecue House Tour
If you’ve got an open house to host, make it a summer vibe with a little grilling! A barbecue is the perfect way to set the summer tone and get social with potential buyers – plus, it will show off the functionality of the house. Open house attendees will feel more inclined to relax and chat with good food in the mix. Add in irresistible smells wafting through the house… you’ve got an open house dream!
3. Send a Summer Newsletter
Sending out regular newsletters or blog posts is a great way to stay at the front of your community’s minds. With a new season comes new topics for discussion and ways to add value to peoples’ lives. Try sending a newsletter about summer house maintenance tips! It’s best to do exterior repairs and maintenance while the sun’s out, so make use of the warmest season to provide people with helpful content and reminders.
4. Sponsor a Summer Sports Team
It’s likely that your region has s few community sports teams who play in the summer. From baseball and soccer to gymnastics and swim teams, there are plenty of options to explore. To get involved, contact league directors or take out an ad at the field, arena, or facility teams play at. Wouldn’t your business name look good on a jersey? Get noticed in your community and get your name out there to the sports fans who could easily become clients.
5. Share Summer Themed Social Media Posts
When it comes to social media, it’s important to keep up your online presence. Create summer themed content for your blog and social media page. This will make your account feel timely and relevant. Provide your followers with topics that are relevant to summer like landscaping ideas, pool maintenance and hosting guests. If you’re on Instagram, make sure to share frequent stories as well as posts, to stay at the forefront of peoples’ feeds.
6. Advertise at a Community Pool, Water Park or Beach
They’re the places to be in the summer, so it’s in your best interest to get your name out there at local pools, water parks and beaches. Hang a sign at the neighborhood pool to advertise an open house. Sponsor a community pool party. You can even hire an ice cream truck to come hand out cones to the local kiddos! Water parks and beaches are another hot summer spot. Are there billboards you can rent at the local beach? Could you sponsor a snow cone or umbrella rental stand? Is there a sand-castle building contest you could emcee or sponsor? These are all great places to find a new potential buyer or even reconnect with past clients. When in doubt, just call up the park or beach managers and ask about their advertising opportunities for your summer marketing ideas.
7. Participate in Back-to-School Events
Summer may only be half way through, but school isn’t too far away. Get your name out there with local events by participating in back-to-school fairs, signing up to sponsor school events and teams, or just bringing meals to teachers for staff training days. Get in touch with the school administrative office for other ideas for opportunities (don’t forget charter schools and daycares in your area, too!)
Feeling inspired to make big business moves this season? Let us know what you think of our summer marketing ideas and feel free to share yours in the comments below!