The real estate industry is built on trust, expertise, and service. What separates superstar agents from the rest is their ability to excel in all three facets. They are the go-to expert in their markets, have an impeccable reputation and history of success, and they always put their clients first. It’s a simple formula that […]
What Your Web Site Says About You (And What You Can Do About It)
Think of it as curb appeal for your business. Your web site is the first thing that many prospective clients notice about you. If it’s amateurish, busy, crammed with small type and lousy pictures, clients will keep right on driving. Your web site is more important than Facebook, Twitter, LinkedIn, or Google+. So if you […]
How Much Are You Investing in Yourself? Seven Marketing Ideas to Upgrade Your Business
Every time you close a deal, you should be taking a certain percentage of your profits and investing them back into growing your business. What percentage is up to you, and a lot depends on your local business environment. What image are you putting out in the marketplace? Here are a number of low-cost ideas […]
Personal Branding and You Inc – Is It Working for You?
Whole books have been written about the concept of personal branding. College courses are taught about it. And we’ve talked about it in other articles, especially as it relates to social media. So is there more to be said on this subject? We think it’s important to summarize some key concepts, so you can evaluate […]
Managing Your Social Media Reputation – Who Are You?
Did you ever go online and Google your own name? You should—you might be amazed at what you’ll find. First of all, you may find nothing at all. This means you have virtually no online presence, and you need to take steps to do something about that. (See our article on using social media to […]
What is a Gravatar, and Why Should I Have One?
Should you have a Gravatar? That would be a yes; especially if you intend on making even one little comment on the internet, playing online video games or even voting on American Idol. Why? Because it’s about first impressions, and a Gravatar gives you a chance to make a good one; hopefully one that people […]