Real estate agents in the United States have historically been amongst the highest paid in the world. Where sellers in other countries typically pay around a 2% commission to sell a home, US sellers pay between 5-6%. Why the high costs? Agents have long required sellers to pay a 2.5% commission to the buyer’s real […]
The Importance of Personal Branding in Real Estate
Developing a strong personal brand isn’t reserved for celebrities… It’s also relevant for real estate agents looking to stand out in a crowded market (aka every agent). Personal branding helps agents build trust and credibility, generate more leads and build deeper relationships with their clients. It allows for a more personalized and human connection with […]
Why Every Real Estate Agent Needs Their Own Website
In today’s digital era, there are many reasons why every real estate agent needs their own website. Having a well-designed, useful, and informative website is an even more essential element to an agent’s online presence than their social media accounts. A great real estate website serves to generate new leads, educate buyers and sellers, and […]
How to Create a Winning Real Estate Slogan
Are you looking to take your real estate business and brand to the next level? Today we’re discussing one of the most overlooked and effective marketing techniques: the slogan. A good slogan is an essential technique in your overall marketing strategy, as it speaks to your clients before you do. For example, famous slogans like […]
The Rise of Facebook Live: 4 Ways Realtors Are Using Live-Streaming Video to Market Properties and Build Their Brand
Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]
Bill Gates Was Right: Content Is King, But Only If You Own It
It’s been more than 20 years since Bill Gates coined the now-ubiquitous phrase, “content is king,” in an essay about the rise of the Internet. It was the early days of the Internet, years before the dot-com bubble would burst, when companies and individuals were still trying to make sense of the budding interactive network. […]