The National Association of Realtors (NAR) Realtor Code of Ethics has existed in this industry for over a century. First adopted in 1913 as a set of guiding principles, the Code of Ethics has evolved to become the standard to which all real estate agents are held. While it’s been revised over the years to […]
New Real Estate Agent Cheat Code
re’tonsBeing a new real estate agent can be scary. You’re in a new industry with no salary, filled with competition and challenges. From obtaining your real estate license to understanding the market, there are some things every new agent simply must do to succeed. In this article, we’re breaking down the new real estate agent […]
The Best Gifts for Every Client
’Tis the season for gift giving – and if you’re a clever realtor – that includes gifts for your clients! With Christmas just around the corner, now is a great time to nourish those client relationships and start thinking about the best gifts you can give to those wonderful folks who keep you in business. Whether […]
What is Real Estate CRM? Why Customer Relationship Management is Important
First things first: what is real estate CRM, or Customer Relationship Management? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with […]
8 Game Changing Client Relationship Tips
While real estate is a business based on property, it’s also about people and feelings. Buying a home is typically a highly emotional decision for people, so it’s crucial to understand your clients on a deeper level and make a personal connection with them. Stronger relationships will lead to more sales and referrals – but […]
Real Estate Technology: The Best Virtual Assistants for Real Estate Agents
As real estate agents, it can often feel like our “to-do” list is never-ending. Realtors often have to do it all: administrative work, customer relations, marketing, business management, and sales. However, there are some tools that can save you a lot of time without costing an arm and a leg. Virtual assistants can drastically reduce […]