Any real estate agent who has been in the business for a decade or more will tell you the dreaded cold call used to be a necessary evil. Today, in a culture where the home phone is all but extinct, and consumers find more information online than in print, are cold calling and mailers still […]
Cold Calling Fear: How to Overcome Phone-o-Phobia
You hate it, don’t you? That cold lump in the middle of your stomach when you know it’s time to pick up the phone and dial those numbers on your prospect list. Maybe you could just send emails instead—so much less threatening. Maybe you desperately need to clean out your file drawer, sharpen your pencils, […]