It’s the perennial lament: we don’t have enough time to be good Realtors and good marketers. We just can’t block out enough time to focus on social media, email campaigns, or networking. Nonsense! What’s keeping you from being a master marketer is the self-deceptive belief that you have to have big blocks of time to […]
The Ten “Don’ts” of Social Media
Just because it’s called social media doesn’t mean it’s a tabloid gossip column. The protocols for using social media as a marketing tool mean that, first and foremost, you keep your personal and business communication strictly separate. Facebook, Twitter, YouTube and related media need to express your business brand, not your after-hours alter ego. I’m […]