While real estate is a business based on property, it’s also about people and feelings. Buying a home is typically a highly emotional decision for people, so it’s crucial to understand your clients on a deeper level and make a personal connection with them. Stronger relationships will lead to more sales and referrals – but […]
5 Traits of a Winning Agent
Being a real estate agent is like being an orchestra conductor. You’re standing front and center, all eyes on you, while simultaneously trying to manage multiple people and processes. Just like being a great conductor, becoming a winning agent requires work. It’s a balancing act that requires dedication, focus, passion, and practice. 5 Traits of […]
How to Create a Winning Real Estate Slogan
Are you looking to take your real estate business and brand to the next level? Today we’re discussing one of the most overlooked and effective marketing techniques: the slogan. A good slogan is an essential technique in your overall marketing strategy, as it speaks to your clients before you do. For example, famous slogans like […]
How to Improve Client Communication
New and experienced real estate agents know this universal truth: client communication is the key to real estate success. However, developing effective communication skills can take time. Thankfully, technology makes it easier than ever to develop client communication and maintain constant contact with your clients before, during, and after a real estate deal. The Power […]
5 Unique Ways to Get More Leads in Real Estate
If you’re tired of the same-old marketing techniques – and you’re ready to grow your business this year – we have some unique ways to get more leads. Go beyond the bulk mailer and the cold calls. It’s time to discover a client base you never dreamed possible. How to Get More Leads as a […]
The Science of Positivity: Why Optimism is Good for Business
Always look on the bright side of life. While that might make a great song, it’s often difficult to practice positive thinking in our daily lives – and often harder to incorporate into our businesses. But the science of positivity tells us that increased optimism isn’t just good for your mental and emotional health. It’s […]