As real estate experts, it’s important to look ahead and plan for the future of this industry. Artificial intelligence (AI) is gaining prominence in many facets of our lives – and it has the potential to transform real estate, as well. While we never know what the future holds, we can look at current trends […]
The Realtor Code of Ethics
The National Association of Realtors (NAR) Realtor Code of Ethics has existed in this industry for over a century. First adopted in 1913 as a set of guiding principles, the Code of Ethics has evolved to become the standard to which all real estate agents are held. While it’s been revised over the years to […]
New Real Estate Agent Cheat Code
re’tonsBeing a new real estate agent can be scary. You’re in a new industry with no salary, filled with competition and challenges. From obtaining your real estate license to understanding the market, there are some things every new agent simply must do to succeed. In this article, we’re breaking down the new real estate agent […]
What is Real Estate CRM? Why Customer Relationship Management is Important
First things first: what is real estate CRM, or Customer Relationship Management? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with […]
8 Game Changing Client Relationship Tips
While real estate is a business based on property, it’s also about people and feelings. Buying a home is typically a highly emotional decision for people, so it’s crucial to understand your clients on a deeper level and make a personal connection with them. Stronger relationships will lead to more sales and referrals – but […]
5 Traits of a Winning Agent
Being a real estate agent is like being an orchestra conductor. You’re standing front and center, all eyes on you, while simultaneously trying to manage multiple people and processes. Just like being a great conductor, becoming a winning agent requires work. It’s a balancing act that requires dedication, focus, passion, and practice. 5 Traits of […]