Customer relationships are at the crux of a successful real estate business. Without satisfied clients, real estate agents will not thrive. That’s why customer relationship management, or CRM (also known as client relationship management) is such an integral piece of your real estate sales strategy. What is Customer Relationship Management? CRM is the combination of […]
Why Saying “I Don’t Know” is Better Than Guessing
“The beginning of wisdom is the statement ‘I do not know.’ The person who cannot make that statement is one who will never learn anything.” ― Keith R.A. DeCandido Real estate agents feel they need to portray confidence, knowledge, and expertise. But what happens when you don’t know the answer to a question, or don’t […]
Why Real Estate Customer Relationship Management is Important
First things first: what is Customer Relationship Management or CRM? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with past and […]
A Better Work/Life Balance for Realtors
Let’s face it: being a Realtor is hard work. You spend countless hours – including nights and weekends – showing homes, writing contracts, attending closings, and marketing to potential clients. It’s a 24/7 job, and it can take a toll on your personal life. Keep yourself from getting overwhelmed and overworked by finding an appropriate […]
How Nimble Software is Changing CRM
Today’s business owners, sales teams, and marketing managers face ever-changing challenges. Rapidly transforming technology means client interactions, product marketing, and data analysis all move at the speed of light. Failure to adapt to this fast-paced marketing world means losing out on potential clients. In an online atmosphere where social media and email interactions are critical […]
Real Estate Customer Relationship Management: Balancing Time Management and Client Demands
If you’ve ever taken a marketing course or listened to a marketing talk, chances are you’ve come across the term “Customer Relationship Management” or “CRM.” Whether in real estate or another business specialty, customer relationships are at the crux of a successful marketing strategy. Perhaps the most important piece of CRM is client communication. You […]