First things first: what is Customer Relationship Management or CRM? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with past and […]
A Better Work/Life Balance for Realtors
Let’s face it: being a Realtor is hard work. You spend countless hours – including nights and weekends – showing homes, writing contracts, attending closings, and marketing to potential clients. It’s a 24/7 job, and it can take a toll on your personal life. Keep yourself from getting overwhelmed and overworked by finding an appropriate […]
How Nimble Software is Changing CRM
Today’s business owners, sales teams, and marketing managers face ever-changing challenges. Rapidly transforming technology means client interactions, product marketing, and data analysis all move at the speed of light. Failure to adapt to this fast-paced marketing world means losing out on potential clients. In an online atmosphere where social media and email interactions are critical […]
Real Estate Customer Relationship Management: Balancing Time Management and Client Demands
If you’ve ever taken a marketing course or listened to a marketing talk, chances are you’ve come across the term “Customer Relationship Management” or “CRM.” Whether in real estate or another business specialty, customer relationships are at the crux of a successful marketing strategy. Perhaps the most important piece of CRM is client communication. You […]
How To Make Your Blog Writing Sizzle in 10 Simple Steps
Let’s face it. Blog writing can be a difficult, tedious process. But it doesn’t have to be this way, if you learn the tricks of the trade. Obviously, your clients are not expecting Hemingwayesque literary writing. However, solid writing does reflect positively on your real estate business, and it keeps clients and prospects much more […]
10 Simple Steps For Boosting Engagement on Your Blog
It’s a sunny Sunday afternoon and you just put the finishing touches on your latest real estate blog post. Six hours into the project and it’s ready for the masses. You post it on your website, promote it via social media, and email it to clients and friends. Hours go by and there’s little action. […]