The real estate industry is built on trust, expertise, and service. What separates superstar agents from the rest is their ability to excel in all three facets. They are the go-to expert in their markets, have an impeccable reputation and history of success, and they always put their clients first. It’s a simple formula that […]
10 Simple Steps For Boosting Engagement on Your Blog
It’s a sunny Sunday afternoon and you just put the finishing touches on your latest real estate blog post. Six hours into the project and it’s ready for the masses. You post it on your website, promote it via social media, and email it to clients and friends. Hours go by and there’s little action. […]
Bill Gates Was Right: Content Is King, But Only If You Own It
It’s been more than 20 years since Bill Gates coined the now-ubiquitous phrase, “content is king,” in an essay about the rise of the Internet. It was the early days of the Internet, years before the dot-com bubble would burst, when companies and individuals were still trying to make sense of the budding interactive network. […]
Why Your Website Should Be Your Business Card
As the old cliché says, “You never get a second chance to make a first impression.” Research tells us that close to 85% of buyers and sellers in today’s market use the Internet to find both information and Realtors. If that’s the case, you should be treating it like an electronic business card. Here are […]
5 Dos and 5 Don’ts for Better Blog Copy
In real estate, it may be “location, location, location” but in the blogosphere it’s “content, content, content.” You’re not writing just to hear yourself think or see words on the screen. You want audience. You want followers. You want people who have you on their Favorites list and click on your link every morning to […]
Social Media Content: It’s What You Say AND How You Say It
“What’s in it for me?” That’s what your clients and potential clients want to know about your social media (SM) strategy. Why should anyone read your blog, follow you on Twitter, or check your board on Pinterest? And perhaps you’re wondering, “Why should I bother?”