It’s almost here: a brand new year! It’s been a whirlwind over the past year and many real estate agents look toward 2023 with some trepidation. But the changing calendar is also a chance to start something new. A new year means it’s time to make New Year’s Resolutions for Realtors. Real Estate in 2023 […]
What is Real Estate CRM? Why Customer Relationship Management is Important
First things first: what is real estate CRM, or Customer Relationship Management? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with […]
How to Improve Client Communication
New and experienced real estate agents know this universal truth: client communication is the key to real estate success. However, developing effective communication skills can take time. Thankfully, technology makes it easier than ever to develop client communication and maintain constant contact with your clients before, during, and after a real estate deal. The Power […]
Real Estate Technology: 5 CRM Software Programs for Realtors
Customer relationships are at the crux of a successful real estate business. Without satisfied clients, real estate agents will not thrive. That’s why customer relationship management, or CRM (also known as client relationship management) is such an integral piece of your real estate sales strategy. What is Customer Relationship Management? CRM is the combination of […]
How Realtors Can Maintain Client Relationships After Closing
Real estate is all about building and maintaining client relationships. The closing table shouldn’t be the last time you interact with your clients but should instead be the start of a long-term connection. Cultivating relationships with clients beyond closing shows you care – not just about making a sale, but also about them and their […]
Are Cold Calls, Mailers, and Emails Still Worth the Investment for Realtors?
Any real estate agent who has been in the business for a decade or more will tell you the dreaded cold call used to be a necessary evil. Today, in a culture where the home phone is all but extinct, and consumers find more information online than in print, are cold calling and mailers still […]