Real estate is all about building and maintaining client relationships. The closing table shouldn’t be the last time you interact with your clients but should instead be the start of a long-term connection. Cultivating relationships with clients beyond closing shows you care – not just about making a sale, but also about them and their […]
Are Cold Calls, Mailers, and Emails Still Worth the Investment for Realtors?
Any real estate agent who has been in the business for a decade or more will tell you the dreaded cold call used to be a necessary evil. Today, in a culture where the home phone is all but extinct, and consumers find more information online than in print, are cold calling and mailers still […]
How Nimble Software is Changing CRM
Today’s business owners, sales teams, and marketing managers face ever-changing challenges. Rapidly transforming technology means client interactions, product marketing, and data analysis all move at the speed of light. Failure to adapt to this fast-paced marketing world means losing out on potential clients. In an online atmosphere where social media and email interactions are critical […]
Real Estate Customer Relationship Management: Balancing Time Management and Client Demands
If you’ve ever taken a marketing course or listened to a marketing talk, chances are you’ve come across the term “Customer Relationship Management” or “CRM.” Whether in real estate or another business specialty, customer relationships are at the crux of a successful marketing strategy. Perhaps the most important piece of CRM is client communication. You […]