Real estate is complicated. Whether it’s buying, selling, renovating, building, or managing a property, each facet of real estate comes with its challenges. Working directly with clients and providing services is an especially tough landscape to navigate. Real estate agents must do double duty to both manage expectations and be trusted advisors. They have to […]
What is Real Estate CRM? Why Customer Relationship Management is Important
First things first: what is real estate CRM, or Customer Relationship Management? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with […]
8 Game Changing Client Relationship Tips
While real estate is a business based on property, it’s also about people and feelings. Buying a home is typically a highly emotional decision for people, so it’s crucial to understand your clients on a deeper level and make a personal connection with them. Stronger relationships will lead to more sales and referrals – but […]
Realtor’s Promises To Clients – 10 Commitments You Can Make
Many state and local real estate professional groups have codes of ethics that they ask their members to uphold. As a real estate professional, you should absolutely pursue ethical conduct in all areas of your business. However, great client relationships – and therefore a prosperous business – go beyond this code. Here are ten specific […]
How Website Testimonials Can Grow Your Real Estate Business
They say that word of mouth is the best advertising. In today’s increasingly connected world, those “word-of-mouth” recommendations have moved online. Clients turn to website testimonials to find information, seek out Realtors, and make real estate-related decisions. As a real estate professional, you can’t afford not to have reviews and testimonials on your website. Why […]
How to Improve Client Communication
New and experienced real estate agents know this universal truth: client communication is the key to real estate success. However, developing effective communication skills can take time. Thankfully, technology makes it easier than ever to develop client communication and maintain constant contact with your clients before, during, and after a real estate deal. The Power […]