Many state and local real estate professional groups have codes of ethics that they ask their members to uphold. As a real estate professional, you should absolutely pursue ethical conduct in all areas of your business. However, great client relationships – and therefore a prosperous business – go beyond this code. Here are ten specific […]
How Website Testimonials Can Grow Your Real Estate Business
They say that word of mouth is the best advertising. In today’s increasingly connected world, those “word-of-mouth” recommendations have moved online. Clients turn to website testimonials to find information, seek out Realtors, and make real estate-related decisions. As a real estate professional, you can’t afford not to have reviews and testimonials on your website. Why […]
How to Improve Client Communication
New and experienced real estate agents know this universal truth: client communication is the key to real estate success. However, developing effective communication skills can take time. Thankfully, technology makes it easier than ever to develop client communication and maintain constant contact with your clients before, during, and after a real estate deal. The Power […]
8 Marketing Ideas for the 2020 Holiday Season
Typically, the winter months are slow for real estate agents. Families turn their focus away from buying and selling and instead focus on family, giving, and holiday cheer. The year 2020 has been unlike any other. This year, the holidays – and your holiday marketing ideas – might look a little different. But there are […]
Real Estate Technology: 5 CRM Software Programs for Realtors
Customer relationships are at the crux of a successful real estate business. Without satisfied clients, real estate agents will not thrive. That’s why customer relationship management, or CRM (also known as client relationship management) is such an integral piece of your real estate sales strategy. What is Customer Relationship Management? CRM is the combination of […]
Why Real Estate Customer Relationship Management is Important
First things first: what is Customer Relationship Management or CRM? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with past and […]