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What is Real Estate CRM? Why Customer Relationship Management is Important

November 3, 2022 by Becca Stewart Leave a Comment

First things first: what is real estate CRM, or Customer Relationship Management? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with […]

Filed Under: Web and Social Media Tagged With: Client Management, Communication, CRM, Customer Relationship, Marketing, Marketing Ideas, Organization, Social Media Marketing, time management

8 Game Changing Client Relationship Tips

September 29, 2022 by Casey Lovano Leave a Comment

While real estate is a business based on property, it’s also about people and feelings. Buying a home is typically a highly emotional decision for people, so it’s crucial to understand your clients on a deeper level and make a personal connection with them. Stronger relationships will lead to more sales and referrals – but […]

Filed Under: Blog, Real Estate, Web and Social Media Tagged With: Client Management, Communication, Customer Relationship, Difficult Clients, Real estate agent, Real estate marketing

Realtor’s Promises To Clients – 10 Commitments You Can Make

January 13, 2022 by Winning Agent Staff 6 Comments

Realtor promises (code) to their client

Many state and local real estate professional groups have codes of ethics that they ask their members to uphold. As a real estate professional, you should absolutely pursue ethical conduct in all areas of your business. However, great client relationships – and therefore a prosperous business – go beyond this code.  Here are ten specific […]

Filed Under: Real Estate Tagged With: Best Practice, Client Management, Code, Commitment, Customer Relationship, Ethics, Promises, Real estate agent, Relationships

How Website Testimonials Can Grow Your Real Estate Business

May 20, 2021 by Becca Stewart Leave a Comment

Website testimonials - thumbs up

They say that word of mouth is the best advertising. In today’s increasingly connected world, those “word-of-mouth” recommendations have moved online. Clients turn to website testimonials to find information, seek out Realtors, and make real estate-related decisions. As a real estate professional, you can’t afford not to have reviews and testimonials on your website. Why […]

Filed Under: Blog Tagged With: Client Management, Customer Relationship, Networking, Realtor Website, Realtor Websites, Refresh Your Website, Social Media, Website, Website Content

How to Improve Client Communication

May 13, 2021 by Becca Stewart Leave a Comment

Speech bubble with ellipses _ Client communication

New and experienced real estate agents know this universal truth: client communication is the key to real estate success. However, developing effective communication skills can take time. Thankfully, technology makes it easier than ever to develop client communication and maintain constant contact with your clients before, during, and after a real estate deal. The Power […]

Filed Under: Blog Tagged With: Communication, Communication Issues, CRM, Customer Relationship, Referrals, Relationships

8 Marketing Ideas for the 2020 Holiday Season

November 23, 2020 by Becca Stewart Leave a Comment

Happy Holidays wreath

Typically, the winter months are slow for real estate agents. Families turn their focus away from buying and selling and instead focus on family, giving, and holiday cheer. The year 2020 has been unlike any other. This year, the holidays – and your holiday marketing ideas – might look a little different. But there are […]

Filed Under: Blog, Web and Social Media Tagged With: Customer Relationship, Gifts for Clients, Holiday Sales, Marketing, Marketing Ideas, Referrals, Volunteering

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