Marketing is at the heart of what we do. If we can’t find new clients, we can’t make the sale or close the deal, and our businesses fail. We have discussed real estate marketing before in this blog. But today, we’re taking it to a new level: video marketing. The Rise of Real Estate Videos […]
Real Estate Technology: Email Marketing Software Products for Realtors
During this time of social distancing, finding new real estate clients can be a challenge. For now, many networking opportunities are on hold, and social interactions are at a bare minimum. However, email marketing software can help you connect with past, current, and potential clients. We’re highlighting our favorite email marketing software products for Realtors, […]
Real Estate Technology: 5 CRM Software Programs for Realtors
Customer relationships are at the crux of a successful real estate business. Without satisfied clients, real estate agents will not thrive. That’s why customer relationship management, or CRM (also known as client relationship management) is such an integral piece of your real estate sales strategy. What is Customer Relationship Management? CRM is the combination of […]
Why Realtors Need an Email Drip Campaign
If you’re a real estate agent who isn’t harnessing the power of the email drip, you’re missing out on a simple and incredibly effective marketing strategy. Gone are the days of the laborious email newsletter. Your clientele is continually changing, and you need to design emails that meet your clients’ specific needs. Email newsletters have […]
Are Cold Calls, Mailers, and Emails Still Worth the Investment for Realtors?
Any real estate agent who has been in the business for a decade or more will tell you the dreaded cold call used to be a necessary evil. Today, in a culture where the home phone is all but extinct, and consumers find more information online than in print, are cold calling and mailers still […]
How to Write Passionate Prose When You’re Not a Writer
OK, so you have a blog, a web site, an email marketing campaign. Or whatever media you’re currently using to get your message out. And you frequently hear yourself saying, “But I’m not a writer.” Of course you’re not. But you can be one for long enough to get the job done if you will […]