If you’re a real estate agent who isn’t harnessing the power of the email drip, you’re missing out on a simple and incredibly effective marketing strategy. Gone are the days of the laborious email newsletter. Your clientele is continually changing, and you need to design emails that meet your clients’ specific needs. Email newsletters have […]
Are Cold Calls, Mailers, and Emails Still Worth the Investment for Realtors?
Any real estate agent who has been in the business for a decade or more will tell you the dreaded cold call used to be a necessary evil. Today, in a culture where the home phone is all but extinct, and consumers find more information online than in print, are cold calling and mailers still […]
How to Write Passionate Prose When You’re Not a Writer
OK, so you have a blog, a web site, an email marketing campaign. Or whatever media you’re currently using to get your message out. And you frequently hear yourself saying, “But I’m not a writer.” Of course you’re not. But you can be one for long enough to get the job done if you will […]