Real estate agents have flocked to social media in recent years. Social media marketing allows agents to appeal to younger audiences, reach more people at little or no cost, and interact with clients on a personal level. Now social media platforms offer live-streaming video options, opening a new world to Realtors. Many agents are now […]
Go Viral! How To Expand the Reach of Your Real Estate Listings
With just two showings during the first three weeks of listing her client’s property in Spring, Texas, Realtor Jessica Arnett did what any real estate professional would do: she donned a panda costume and photobombed a second photoshoot of the suburban home. The whimsical slideshow, which debuted in June, features the panda lounging in the […]
The Rise of Facebook Live: 4 Ways Realtors Are Using Live-Streaming Video to Market Properties and Build Their Brand
Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]