If you’re still pouring money into mailers and print advertising, you’re missing half the population. A 2018 study found that 50% of home buyers find the right house via an online search. More than 90% of all homebuyers will search homes online at some point in the process. Real estate related searches have increased by […]
Go Viral! How To Expand the Reach of Your Real Estate Listings
With just two showings during the first three weeks of listing her client’s property in Spring, Texas, Realtor Jessica Arnett did what any real estate professional would do: she donned a panda costume and photobombed a second photoshoot of the suburban home. The whimsical slideshow, which debuted in June, features the panda lounging in the […]
The Rise of Facebook Live: 4 Ways Realtors Are Using Live-Streaming Video to Market Properties and Build Their Brand
Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]
7 Creative (and Free) Ideas For Making Your Virtual Tours Stand Out
“Most agents think virtual tours are an automated slideshow of pictures. Why would anyone want to see that? These are the exact same photos the person just saw!” This comment by a home shopper on Reddit sums up how people—especially Millennials—feel about today’s version of the “virtual tour.” Most online tours, even on major sites […]
10 Simple Steps for Increasing Engagement on Social Media
Facebook. Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat, Google Plus, Periscope, Tumblr. The world of social media has become incredibly massive and complex since Mark Zuckerberg, Jack Dorsey, Chad Hurley, David Karp, and other social media pioneers first came on the scene more than a decade ago. (Pop quiz: Can you pair these pioneers with their […]
10 Reasons Why Your Social Media is Not Working
You listened to all those tech-savvy gurus who told you that social media was the key to your success. So you went out and got yourself a Facebook page and a Twitter account. You started a blog and put your profile on LinkedIn. And nothing happened. Why?