Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]
“Most agents think virtual tours are an automated slideshow of pictures. Why would anyone want to see that? These are the exact same photos the person just saw!” This comment by a home shopper on Reddit sums up how people—especially Millennials—feel about today’s version of the “virtual tour.” Most online tours, even on major sites […]
Facebook. Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat, Google Plus, Periscope, Tumblr. The world of social media has become incredibly massive and complex since Mark Zuckerberg, Jack Dorsey, Chad Hurley, David Karp, and other social media pioneers first came on the scene more than a decade ago. (Pop quiz: Can you pair these pioneers with their […]
You listened to all those tech-savvy gurus who told you that social media was the key to your success. So you went out and got yourself a Facebook page and a Twitter account. You started a blog and put your profile on LinkedIn. And nothing happened. Why?
Yes and no. Or as my college philosophy professor used to say when confronted with difficult questions, “That depends.” If you mean, “Is somebody going to see my tweet, call me up and make an offer on one of my properties?” the answer is probably “no.” What social media can do, however, is enhance your […]
Is social media helping or hurting your business? If you read this blog regularly, you already know we’re big fans of social media as a tool that Realtors can use to attract new business and burnish their brand. Having said that, there is a big risk lurking out there—the risk that the success of our […]