In today’s digital-first economy, it’s imperative that real estate agents treat their online presence with the same professionalism and vitality as their in-person appearance. As the classic Madison Avenue advertising slogan goes, you never get a second chance to make a first impression—and chances are your next client will first meet you online. Strong graphics, […]
Why Every Realtor Needs a Killer Website – Mouse Hunting
To say that the Internet has transformed the average Realtor’s universe would be an understatement. Obviously the internet is a superb platform for real estate marketing. The days when a buyer would contact a Realtor either by phone or in person to schedule home viewings are gone for good. The home buyer, with mouse in […]
Smart Phone Apps For Realtors
Of course, you’ve got the standard apps on your smart phone, tablet, or whatever other mobile device you carry around with you while navigating between properties and appointments. We’re talking about Trulia, Zillow, realtor.com, the standard mortgage calculator, etc.—and if you don’t have those, please read our earlier post on this topic. However, the app […]
How to Adapt to Today’s Housing Market Conditions
You’ve heard all the buzz words—“picking up,” “stabilizing,” “back to normal.” Really? How much of this is reality and how much is just wishful thinking? For those who have been slogging through the doldrums for the past five years, we hope this optimism is justified. True, the housing market is slowly crawling back in some […]