Just as they do in real life, first impressions can make or break your potential to generate leads online. The best real estate websites have the perfect balance of form and function to convince visitors they’ve come to the right place. Beyond that, well-crafted realtor websites are more than just advertising platforms. They are essential […]
7 Ways to Revive a Stale Listing
Few things in real estate are more frustrating than a stale listing. You put in hours upon hours of work advising the seller, organizing photo shoots, and setting up marketing. But the house goes on the market, and then…crickets. What can you do when a listing isn’t getting the attention it deserves? Read on for […]
Write Real Estate Descriptions That Sell: A Step-By-Step Guide
Many real estate agents dread writing property descriptions. But even gifted wordsmiths can struggle with writing real estate descriptions that sell. Using these simple steps, you can create eye-catching copy that brings in more buyers. 7 Steps to Writing Real Estate Descriptions That Sell It’s time to get your client’s property listed! But before you […]
How Real Estate Photos Sell a Home Faster
Now more than ever, images are vital to real estate success. Recent studies show that 99% of millennials use the internet when looking for a home, and 70% of the Silent Generation (those born before 1945) found properties online. With so many buyers researching homes on the internet, there’s no denying it: real estate photos […]
The Real Estate Listing Interview: Eight Questions to Ask
It happens all the time: you’re contacted by a potential seller. Maybe the seller was referred to you, you met at an open house, or she’s just gotten fed up with the FSBO route. Whatever the reason, you’re having a conversation about the possibility of listing the home. You finish the home tour. What’s your […]