As a real estate professional, you know that finding clients is the crux of your business. You might also know that 93% of all home buyers begin their searches online. Younger buyers, who are now making up the largest percentage of homeowners, search for homes online 98% of the time. Therefore, digital marketing is vital […]
5 Innovative Real Estate Marketing Ideas
If you’re caught in a sales rut and are looking for innovative real estate marketing ideas, we’re here to spark some creative genius. This year give your marketing plan an overhaul and introduce some new methods. Innovative Real Estate Marketing Ideas for the Coming Year 1. Update Your Website A functional, easy-to-navigate real estate website […]
Millennial Homebuyers: 7 Surprising Facts Realtors Should Know
Millennials have now overtaken Baby Boomers as the largest population in the United States. Marketing to millennial homebuyers hasn’t been a top priority for many real estate agents in the past, but that’s all starting to change. Adults under the age of 35 – those who identify as millennials – are now buying homes at […]
Why Your Business Needs a Blog
If you’re a real estate agent and you have a website, you should have a blog. I know what you’re thinking: “What is a blog? Isn’t that something teenage girls use to write makeup tutorials or Millennials use to document their backpacking trips through Europe?” Well, that’s how blogging—or “web logging”—began, but they have become […]
How to Write Passionate Prose When You’re Not a Writer
OK, so you have a blog, a web site, an email marketing campaign. Or whatever media you’re currently using to get your message out. And you frequently hear yourself saying, “But I’m not a writer.” Of course you’re not. But you can be one for long enough to get the job done if you will […]