Millennials have now overtaken Baby Boomers as the largest population in the United States. Marketing to millennial homebuyers hasn’t been a top priority for many real estate agents in the past, but that’s all starting to change. Adults under the age of 35 – those who identify as millennials – are now buying homes at […]
Why Your Business Needs a Blog
If you’re a real estate agent and you have a website, you should have a blog. I know what you’re thinking: “What is a blog? Isn’t that something teenage girls use to write makeup tutorials or Millennials use to document their backpacking trips through Europe?” Well, that’s how blogging—or “web logging”—began, but they have become […]
How to Write Passionate Prose When You’re Not a Writer
OK, so you have a blog, a web site, an email marketing campaign. Or whatever media you’re currently using to get your message out. And you frequently hear yourself saying, “But I’m not a writer.” Of course you’re not. But you can be one for long enough to get the job done if you will […]