Millennials have now overtaken Baby Boomers as the largest population in the United States. Marketing to millennial homebuyers hasn’t been a top priority for many real estate agents in the past, but that’s all starting to change. Adults under the age of 35 – those who identify as millennials – are now buying homes at […]
Why You Should Join a Real Estate Agent Forum
Today’s real estate agents should continuously be learning – frequently looking for new and innovative ways to move their businesses forward. You’ve likely attended your fair share of continuing education classes and seminars. However, if you’ve never joined a real estate agent forum online, you’re missing out on some great opportunities to network, learn, and […]
Effective Real Estate Marketing to Seniors
As Baby Boomers reach retirement age, they are causing a significant shift in the real estate market. Seniors often downsize their homes, freeing up capital for travel, long-term care, or to pay expenses now that income is more limited. This demographic is an often untapped source of income for Realtors. Today, we’re looking at effective […]
Why Real Estate Customer Relationship Management is Important
First things first: what is Customer Relationship Management or CRM? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with past and […]
Tips for a Successful Mega Open House
As a Realtor, you’re familiar with open houses. Typically, an open house probably looks like this: you set out a sign at the front of a subdivision, maybe send a few emails or post on social media, and then you wait for some Sunday afternoon stragglers to wander through the property. At the end of […]
6 Tips for Selling Luxury Real Estate
It’s the holy grail of real estate: the luxury home sale. As a Realtor, selling luxury real estate can be a challenge. Too often, agents aren’t fully prepared for the effort, time, and money required to sell a luxury home. But with a little preparation and a lot of tenacity, you can become a stand-out […]