As a Realtor, you’re familiar with open houses. Typically, an open house probably looks like this: you set out a sign at the front of a subdivision, maybe send a few emails or post on social media, and then you wait for some Sunday afternoon stragglers to wander through the property. At the end of […]
6 Tips for Selling Luxury Real Estate
It’s the holy grail of real estate: the luxury home sale. As a Realtor, selling luxury real estate can be a challenge. Too often, agents aren’t fully prepared for the effort, time, and money required to sell a luxury home. But with a little preparation and a lot of tenacity, you can become a stand-out […]
Real Estate Networking Tips for Success
Successful Realtors all have one thing in common: strong networking skills. It doesn’t take a genius to realize the more people you know, the more houses you sell. But in a saturated career field, how can you connect with clients and other real estate agents to give your business an edge over the competition? Here […]
Why Your Business Needs a Blog
If you’re a real estate agent and you have a website, you should have a blog. I know what you’re thinking: “What is a blog? Isn’t that something teenage girls use to write makeup tutorials or Millennials use to document their backpacking trips through Europe?” Well, that’s how blogging—or “web logging”—began, but they have become […]
Fast Fixes: Seven Small Actions that Can Make a Big Difference
It’s the perennial lament: we don’t have enough time to be good Realtors and good marketers. We just can’t block out enough time to focus on social media, email campaigns, or networking. Nonsense! What’s keeping you from being a master marketer is the self-deceptive belief that you have to have big blocks of time to […]
How Much Are You Investing in Yourself? Seven Marketing Ideas to Upgrade Your Business
Every time you close a deal, you should be taking a certain percentage of your profits and investing them back into growing your business. What percentage is up to you, and a lot depends on your local business environment. What image are you putting out in the marketplace? Here are a number of low-cost ideas […]