Like most Americans, you’re probably reading this in isolation, as you’re working from home and trying to stay busy. The Coronavirus COVID-19 has upended our lives, requiring many of us to leave the office and work remotely. But isolation might be a blessing in disguise. While you’re working from home, you’re less prone to distractions […]
5 Innovative Real Estate Marketing Ideas
If you’re caught in a sales rut and are looking for innovative real estate marketing ideas, we’re here to spark some creative genius. This year give your marketing plan an overhaul and introduce some new methods. Innovative Real Estate Marketing Ideas for the Coming Year 1. Update Your Website A functional, easy-to-navigate real estate website […]
Millennial Homebuyers: 7 Surprising Facts Realtors Should Know
Millennials have now overtaken Baby Boomers as the largest population in the United States. Marketing to millennial homebuyers hasn’t been a top priority for many real estate agents in the past, but that’s all starting to change. Adults under the age of 35 – those who identify as millennials – are now buying homes at […]
Why You Should Join a Real Estate Agent Forum
Today’s real estate agents should continuously be learning – frequently looking for new and innovative ways to move their businesses forward. You’ve likely attended your fair share of continuing education classes and seminars. However, if you’ve never joined a real estate agent forum online, you’re missing out on some great opportunities to network, learn, and […]
Effective Real Estate Marketing to Seniors
As Baby Boomers reach retirement age, they are causing a significant shift in the real estate market. Seniors often downsize their homes, freeing up capital for travel, long-term care, or to pay expenses now that income is more limited. This demographic is an often untapped source of income for Realtors. Today, we’re looking at effective […]
Why Real Estate Customer Relationship Management is Important
First things first: what is Customer Relationship Management or CRM? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with past and […]