Every real estate professional needs a well-designed, useful, and informative website. But a Realtor website should be more than just professional photos and some clever-sounding sales text. Your website should be a direct reflection of your professionalism and expertise. Potential buyers and sellers will look to your site to better understand your business, your properties, […]
3 Ways to Upgrade Your Digital Marketing in Real Estate
As a real estate professional, you know that finding clients is the crux of your business. You might also know that 93% of all home buyers begin their searches online. Younger buyers, who are now making up the largest percentage of homeowners, search for homes online 98% of the time. Therefore, digital marketing is vital […]
5 Innovative Real Estate Marketing Ideas
If you’re caught in a sales rut and are looking for innovative real estate marketing ideas, we’re here to spark some creative genius. This year give your marketing plan an overhaul and introduce some new methods. Innovative Real Estate Marketing Ideas for the Coming Year 1. Update Your Website A functional, easy-to-navigate real estate website […]
Personality Traits of a Successful Realtor
What makes a good real estate agent? The answer to that question is as varied as the people who buy and sell homes. No two Realtors are alike. Every agent appeals to potential clients in different ways. However, some personality traits are essential for every agent, and others are nearly always a detriment. How can […]
Millennial Homebuyers: 7 Surprising Facts Realtors Should Know
Millennials have now overtaken Baby Boomers as the largest population in the United States. Marketing to millennial homebuyers hasn’t been a top priority for many real estate agents in the past, but that’s all starting to change. Adults under the age of 35 – those who identify as millennials – are now buying homes at […]
Marketing to First-Time Homebuyers: A Realtor’s Guide
Millennials are buying their first homes – and buying them in record numbers. The 2019 National Association of Realtors (NAR) Buyer and Seller Generational Trends Report found that the number of young, first-time homebuyers is on the rise. Millennials, identified as those born between 1980-1999, comprise about 37% of the overall home buying market. Millennials […]