As a Realtor, you’re familiar with open houses. Typically, an open house probably looks like this: you set out a sign at the front of a subdivision, maybe send a few emails or post on social media, and then you wait for some Sunday afternoon stragglers to wander through the property. At the end of […]
Real Estate Networking Tips for Success
Successful Realtors all have one thing in common: strong networking skills. It doesn’t take a genius to realize the more people you know, the more houses you sell. But in a saturated career field, how can you connect with clients and other real estate agents to give your business an edge over the competition? Here […]
Realtors: Here’s Where to Find Home Buyers!
If you’re still pouring money into mailers and print advertising, you’re missing half the population. A 2018 study found that 50% of home buyers find the right house via an online search. More than 90% of all homebuyers will search homes online at some point in the process. Real estate related searches have increased by […]
First-Mover Strategy for Real Estate Agents: Why Being First Matters
“The early bird gets the worm” (or gummy bear). Let’s face it: you already know that being first is essential, both in marketing and in life. As humans, we inherently recognize that those who innovate and those who make the first move are the ones who see the most success. The first-mover advantage In marketing, […]
Why Your Business Needs a Blog
If you’re a real estate agent and you have a website, you should have a blog. I know what you’re thinking: “What is a blog? Isn’t that something teenage girls use to write makeup tutorials or Millennials use to document their backpacking trips through Europe?” Well, that’s how blogging—or “web logging”—began, but they have become […]
The Rise of Facebook Live: 4 Ways Realtors Are Using Live-Streaming Video to Market Properties and Build Their Brand
Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]