What makes a good real estate agent? The answer to that question is as varied as the people who buy and sell homes. No two Realtors are alike. Every agent appeals to potential clients in different ways. However, some personality traits are essential for every agent, and others are nearly always a detriment. How can […]
Millennial Homebuyers: 7 Surprising Facts Realtors Should Know
Millennials have now overtaken Baby Boomers as the largest population in the United States. Marketing to millennial homebuyers hasn’t been a top priority for many real estate agents in the past, but that’s all starting to change. Adults under the age of 35 – those who identify as millennials – are now buying homes at […]
Marketing to First-Time Homebuyers: A Realtor’s Guide
Millennials are buying their first homes – and buying them in record numbers. The 2019 National Association of Realtors (NAR) Buyer and Seller Generational Trends Report found that the number of young, first-time homebuyers is on the rise. Millennials, identified as those born between 1980-1999, comprise about 37% of the overall home buying market. Millennials […]
Effective Real Estate Marketing to Seniors
As Baby Boomers reach retirement age, they are causing a significant shift in the real estate market. Seniors often downsize their homes, freeing up capital for travel, long-term care, or to pay expenses now that income is more limited. This demographic is an often untapped source of income for Realtors. Today, we’re looking at effective […]
Why Real Estate Customer Relationship Management is Important
First things first: what is Customer Relationship Management or CRM? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with past and […]
Tips for a Successful Mega Open House
As a Realtor, you’re familiar with open houses. Typically, an open house probably looks like this: you set out a sign at the front of a subdivision, maybe send a few emails or post on social media, and then you wait for some Sunday afternoon stragglers to wander through the property. At the end of […]