If you’re still pouring money into mailers and print advertising, you’re missing half the population. A 2018 study found that 50% of home buyers find the right house via an online search. More than 90% of all homebuyers will search homes online at some point in the process. Real estate related searches have increased by […]
“The early bird gets the worm” (or gummy bear). Let’s face it: you already know that being first is essential, both in marketing and in life. As humans, we inherently recognize that those who innovate and those who make the first move are the ones who see the most success. The first-mover advantage In marketing, […]
If you’re a real estate agent and you have a website, you should have a blog. I know what you’re thinking: “What is a blog? Isn’t that something teenage girls use to write makeup tutorials or Millennials use to document their backpacking trips through Europe?” Well, that’s how blogging—or “web logging”—began, but they have become […]
Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]
Blogging is a terrific way to build clientele. But the majority of Realtors are not blogging effectively, if at all. Here’s how to be a better blogger.