Homeownership has long been touted as part of the American Dream. However, for younger generations, that dream has been nearly unobtainable. With ever-increasing debt, rising home prices, and a trend towards urban living, millennials have been slower to buy than the generations before them. But the millennial home buyer is finally entering the market, and […]
Millennials and the Minimalism Trend
Millennials, Minimalism, and Real Estate: How a Younger Generation is Redefining Homeownership Millennials are entering the real estate market in droves. However, many of them are looking for vastly different houses than the generations before them. Instead of sprawling homes with large yards and plenty of square footage, millennials are trending towards minimalism: spaces that […]
Millennial Homebuyers: 7 Surprising Facts Realtors Should Know
Millennials have now overtaken Baby Boomers as the largest population in the United States. Marketing to millennial homebuyers hasn’t been a top priority for many real estate agents in the past, but that’s all starting to change. Adults under the age of 35 – those who identify as millennials – are now buying homes at […]
Marketing to First-Time Homebuyers: A Realtor’s Guide
Millennials are buying their first homes – and buying them in record numbers. The 2019 National Association of Realtors (NAR) Buyer and Seller Generational Trends Report found that the number of young, first-time homebuyers is on the rise. Millennials, identified as those born between 1980-1999, comprise about 37% of the overall home buying market. Millennials […]
Millennial Home Buying Trends and Your Marketing Strategy
Yes, there are millennials buying homes. Lots of them. Here’s how you can understand this generation and tailor your real estate strategy to fit their needs. There’s a rumor going around that men and women of the “Millennial Generation” (generally defined as people born between the early 1980s and the early 2000s) aren’t interested in […]