While the pandemic has been detrimental in many ways, there has been one unexpected bright spot: real estate is booming. However, buyers aren’t merely purchasing primary homes. More people than ever are buying a second home, boosting the vacation properties market by margins not seen in recent memory. What is behind the incredible surge in […]
Effective Real Estate Marketing to Seniors
As Baby Boomers reach retirement age, they are causing a significant shift in the real estate market. Seniors often downsize their homes, freeing up capital for travel, long-term care, or to pay expenses now that income is more limited. This demographic is an often untapped source of income for Realtors. Today, we’re looking at effective […]
Why Finding a Niche Equals Success in Real Estate
If you’re a real estate agent, you know the competition is fierce. Finding new clients can be an uphill battle, and convincing those clients that hiring a Realtor is worth the cost is even harder. (Need some help convincing them? Check out this article!) Statistics suggest that somewhere between 75-87% of all new real estate […]