You’re finally ready to put your home on the market and schedule an open house. Congratulations! Now, it’s time to make your house look its very best before showing it to potential buyers. Homes that are clean, organized, and well-staged typically receive offers faster than other homes. Ready to get your house sold for the […]
The Rise of Facebook Live: 4 Ways Realtors Are Using Live-Streaming Video to Market Properties and Build Their Brand
Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]
Stop Wasting Your Time. Turn Your Next Open House into a Client Bonanza.
We’ve already given you some tips about setting the stage for a successful open house. But that’s not the whole story. An open house where nothing happens is roughly equivalent to spending an afternoon in solitary confinement. If this has ever happened to you (or if you want to make sure it doesn’t) follow these […]
Want a Successful Open House? Six Tips For Attracting a Crowd
Opinions differ widely on whether or not an open house will actually sell your listing. We’re not here to debate that issue. However, if you’re a Realtor, you’re going to be holding open houses from time to time, so how do you make them pay off? Nothing could be worse than sitting all alone in […]
Open Houses: To Hold or Not to Hold
“Tradition, tradition,” cries Tevye in Fiddler on the Roof. He wasn’t singing about Realtor open houses, but he might as well have been. Open houses are a longstanding tradition in the real estate business but in these days of marketing through social and electronic media, they seem to gradually be disappearing from the landscape. Posting […]