Real estate agents in the United States have historically been amongst the highest paid in the world. Where sellers in other countries typically pay around a 2% commission to sell a home, US sellers pay between 5-6%. Why the high costs? Agents have long required sellers to pay a 2.5% commission to the buyer’s real […]
How to Become a Luxury Real Estate Agent
What defines the “luxury” real estate market? Typically, luxury homes are 3x the average price point of an area. Therefore, if a city’s average price point is $400,000, a luxury listing would be around $1.2 million. In the competitive world of real estate, breaking into the luxury market is often considered the apex of this […]
The Importance of Personal Branding in Real Estate
Developing a strong personal brand isn’t reserved for celebrities… It’s also relevant for real estate agents looking to stand out in a crowded market (aka every agent). Personal branding helps agents build trust and credibility, generate more leads and build deeper relationships with their clients. It allows for a more personalized and human connection with […]