Let’s face it: being a Realtor is hard work. You spend countless hours – including nights and weekends – showing homes, writing contracts, attending closings, and marketing to potential clients. It’s a 24/7 job, and it can take a toll on your personal life. Keep yourself from getting overwhelmed and overworked by finding an appropriate […]
Bill Gates Was Right: Content Is King, But Only If You Own It
It’s been more than 20 years since Bill Gates coined the now-ubiquitous phrase, “content is king,” in an essay about the rise of the Internet. It was the early days of the Internet, years before the dot-com bubble would burst, when companies and individuals were still trying to make sense of the budding interactive network. […]
Questions For You and Your Clients To Ask Each Other
The savvy Realtor will continually evaluate his or her own performance. How am I doing? What could I be doing better? What do I need to learn? Question yourself from the perspective of self-improvement—not self-incrimination. And when you’re done with those questions, here are ten more that will open up new perspectives and new opportunities: […]
Get a Head Start on the Year with Your Personal “SWOT” Analysis
For years successful companies have used the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate themselves and develop strategies for moving ahead. But this exercise is not just useful for corporations and businesses. You can use it to develop your own strategic growth plan for the year ahead. Here’s how: The secret is to look […]
Embracing the No! (or How to Stop Worrying and Start Loving Rejection)
In a recent article we told you how to turn “No” into “Yes.” Now we’re going to tell you why you shouldn’t bother. Face it—we all hate rejection on some level. Nobody likes to hear the “no.” And we’ve all been there. But when you’ve worked hard to land a new listing or had a […]
How Much Are You Investing in Yourself? Seven Marketing Ideas to Upgrade Your Business
Every time you close a deal, you should be taking a certain percentage of your profits and investing them back into growing your business. What percentage is up to you, and a lot depends on your local business environment. What image are you putting out in the marketplace? Here are a number of low-cost ideas […]