“Most agents think virtual tours are an automated slideshow of pictures. Why would anyone want to see that? These are the exact same photos the person just saw!” This comment by a home shopper on Reddit sums up how people—especially Millennials—feel about today’s version of the “virtual tour.” Most online tours, even on major sites […]
5 Tips to Improve Your Real Estate Photography
Those gorgeous, jaw dropping real estate photos – we’ve all seen them. Professional photographers can work magic for your listings. Everything is neat, clean and bright. Inviting, and quickly gets added to a buyer’s short-list. We’ve also seen those photos taken by agents that make us cringe. Poor composition, unprofessional and under-exposed. True story. When […]
5 Steps To Taking Better Photos For Your Listings
Are Your Pictures Worth a Thousand Words? Or even a hundred? If you are guilty of taking random shots of new listings with your iPhone and popping them onto your web site—STOP! Bad photographs are costing both you and your clients’ money. At best, they are boring. At worst, they portray your properties in a […]
Lights – Camera – Action: 10 Amateur Photographer Mistakes to Avoid
Yes, we all know a picture is worth a thousand words. In the case of a professional Realtor, a picture may also be worth several thousand dollars. Real estate is a visual business and the high percentage of people who start their buying process on the Internet has made it even more so. This means […]