Using TikTok as a marketing strategy is a debatable subject. A lot of real estate professionals still believe that the platform is populated by Gen Z’ers sharing goofy dances. And what about the controversy surrounding explicit content and legal battles with China? Like most popular things, TikTok has had its name in headlines for years. […]
How to Host a Winning Open House
Winning agents know that selling homes depends heavily on how well they market listings. This involves several techniques, including hosting an open house. A listing with good staging and professional photography receives more engagement and competitive offers from buyers than one without. In addition to staging and listing images, hosting an open house can further […]
Why ‘Days on Market’ Matter
The number of days a home has been on the market can change the way a buyer makes an offer. For a neighborhood or market, the average days on market reveals a lot about local demand for housing. “Days on market” in real estate refers to the number of days a property has been listed […]
The Importance of Personal Branding in Real Estate
Developing a strong personal brand isn’t reserved for celebrities… It’s also relevant for real estate agents looking to stand out in a crowded market (aka every agent). Personal branding helps agents build trust and credibility, generate more leads and build deeper relationships with their clients. It allows for a more personalized and human connection with […]
The Importance of Good Real Estate Photography
With over 2 million active real estate licenses in the US, realtors must find ways to stand out from the competition. We love discussing ways to help you achieve this goal. Of course, digital marketing techniques like SEO, social media and blogging can help agents grow their business. One of the most powerful means of […]
Social Media Post Ideas for Realtors
Social media is widely regarded as the most important marketing tool for realtors. If you think about it, just about everyone uses it in some way. And whether or not you’re active online personally, you would be silly not to take advantage of social media for your business. As a real estate agent, there are […]