Real estate is a hard business. Anything that can make your life easier as a Realtor is well worth the investment. One of the best and most effective ways you can market yourself and your business is through a professional, well-organized realty website. These days, websites, social media interactions, and blog posts are just as […]
7 Creative (and Free) Ideas For Making Your Virtual Tours Stand Out
“Most agents think virtual tours are an automated slideshow of pictures. Why would anyone want to see that? These are the exact same photos the person just saw!” This comment by a home shopper on Reddit sums up how people—especially Millennials—feel about today’s version of the “virtual tour.” Most online tours, even on major sites […]
WordPress Primer: How To Build a World-Class Real Estate Website in Five Easy Steps
When software programmers Mike Little and Matt Mullenweg launched their WordPress blog platform in 2003, neither realized the impact their creation would have on the global Web community. Their goal was to create an elegant, well-designed, stable, reliable, and low-cost (or free) personal publishing system for the masses. The end result is so much more. […]
ROI: 5 Ways a Powerful Website Can Invigorate Your Real Estate Business
In today’s digital-first economy, it’s imperative that real estate agents treat their online presence with the same professionalism and vitality as their in-person appearance. As the classic Madison Avenue advertising slogan goes, you never get a second chance to make a first impression—and chances are your next client will first meet you online. Strong graphics, […]
Finally! A Real Estate Website Designed to Showcase YOU: Agent Focused Pro
The real estate industry is built on trust, expertise, and service. What separates superstar agents from the rest is their ability to excel in all three facets. They are the go-to expert in their markets, have an impeccable reputation and history of success, and they always put their clients first. It’s a simple formula that […]
Bill Gates Was Right: Content Is King, But Only If You Own It
It’s been more than 20 years since Bill Gates coined the now-ubiquitous phrase, “content is king,” in an essay about the rise of the Internet. It was the early days of the Internet, years before the dot-com bubble would burst, when companies and individuals were still trying to make sense of the budding interactive network. […]