If you’re still pouring money into mailers and print advertising, you’re missing half the population. A 2018 study found that 50% of home buyers find the right house via an online search. More than 90% of all homebuyers will search homes online at some point in the process. Real estate related searches have increased by […]
Every real estate agent hopes for success. The definition of success varies from person to person: it could be larger profit margins, more sales, more buyers, more training, owning your own real estate group, or a combination of these. In a profession saturated with talent, how can you make yourself stand out? How can you […]
Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]
In today’s competitive real estate market, it’s almost impossible to have too many skills in your personal portfolio. One trend we’re seeing is that people who can’t sell their homes are turning them into rentals. And investors are taking advantage of declining prices and low interest rates to snatch up potential rental properties. So good […]
Analytics?? Sounds like something only techno-geeks would be interested in, right? Even though you’re not “selling” directly from your web site, analytics is an important component of your overall marketing strategy. So let’s take a look at the basic concept and what it can do for you.
We don’t need to tell you how tough it is out there. You already know. But that doesn’t mean you should take your toys and go home. Now is the time for you, the savvy Realtor, to think outside the box and apply some creativity to your marketing strategy.