Real estate is big business, and corporations are cashing in. Large real estate conglomerates like Zillow, Realtor.com, and Redfin have drastically changed the real estate landscape over the past decade. With so much money in their corner, does the “little guy” still stand a chance? Should individual agents and small brokerages spend money on websites? […]
Real Estate Technology: MLS and IDX Integration Programs
If you’ve read our blogs before, you know that we firmly believe a successful real estate business begins with a stellar real estate website. Our Realtor-specific Winning Agent themes have proven successful for many users. However, a real estate website isn’t complete until it has an IDX integration program. Here, we’re discussing what IDX and […]
Isolation, Working from Home, and Tackling Your To-Do List
Like most Americans, you’re probably reading this in isolation, as you’re working from home and trying to stay busy. The Coronavirus COVID-19 has upended our lives, requiring many of us to leave the office and work remotely. But isolation might be a blessing in disguise. While you’re working from home, you’re less prone to distractions […]
Why Home Staging is Important for Every Realtor’s Business
As a Realtor, you’re already aware that having a professional and visually appealing website is crucial to your success. You know that social media, online connections, and networking are also important. However, have you ever considered that the pictures on your site are just as crucial to your overall success as the quality of the […]
How to Keep People Coming Back to Your Web Site—Again and Again
First, a little story. Once upon a time there was a Realtor’s web site found in a location that shall remain nameless. It was attractive enough, but frankly we’ve been visiting that site regularly for about five years and it hasn’t changed. That’s right, other that the photos of featured properties, not one thing about […]
SEO According to Google: What You Need to Know
As the industry search engine leader, Google continues to refine its search parameters. If you have a web site, of course you want it to pop right up at or near the top of Google’s search results page. We’ve given you lots of advice about web site content in previous articles. But since it’s a […]