As a real estate professional, you know that finding clients is the crux of your business. You might also know that 93% of all home buyers begin their searches online. Younger buyers, who are now making up the largest percentage of homeowners, search for homes online 98% of the time. Therefore, digital marketing is vital […]
Real Estate Agents: Sell 12 Houses in 12 Months
What if you could sell one home, every month, for an entire year? If you could sell 12 houses in 12 months, what would that income do for your business, yourself, and your family? Whether you’re a seasoned real estate agent or brand new to the game, you can use these tips to boost your […]
Millennials and the Minimalism Trend
Millennials, Minimalism, and Real Estate: How a Younger Generation is Redefining Homeownership Millennials are entering the real estate market in droves. However, many of them are looking for vastly different houses than the generations before them. Instead of sprawling homes with large yards and plenty of square footage, millennials are trending towards minimalism: spaces that […]
Millennial Homebuyers: 7 Surprising Facts Realtors Should Know
Millennials have now overtaken Baby Boomers as the largest population in the United States. Marketing to millennial homebuyers hasn’t been a top priority for many real estate agents in the past, but that’s all starting to change. Adults under the age of 35 – those who identify as millennials – are now buying homes at […]
Marketing to First-Time Homebuyers: A Realtor’s Guide
Millennials are buying their first homes – and buying them in record numbers. The 2019 National Association of Realtors (NAR) Buyer and Seller Generational Trends Report found that the number of young, first-time homebuyers is on the rise. Millennials, identified as those born between 1980-1999, comprise about 37% of the overall home buying market. Millennials […]
Why Real Estate Customer Relationship Management is Important
First things first: what is Customer Relationship Management or CRM? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with past and […]