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Sales That Work

What is Real Estate CRM? Why Customer Relationship Management is Important

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First things first: what is real estate CRM, or Customer Relationship Management? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with […]

Marketing to First-Time Homebuyers: A Realtor’s Guide

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There’s nothing quite like helping a young person buy their first home. Even with rising interest rates, inventory shortages, and an economic recession, first-time homebuyers remain a lucrative market for real estate agents. The information below is crucial to successful marketing to first-time homebuyers. Millennials Are the Biggest Home Buyers Millennials are buying their first […]

How Can I Build My Real Estate Business Faster?

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At one point or another, all real estate agents have asked, “how can I build my real estate business faster?” Sure, much of it is time and experience, but is there a way to increase sales and build a business in less time? We think so. And we’re sharing five ways to build a better […]

Summer Marketing Ideas for Real Estate Agents

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Summer is in full swing! Aside from taking some R&R and working on that tan, you’ve probably got a list of goals to achieve this season. Summer is a great time to revisit your marketing plan for the year and assess your progress. Have you fine-tuned your SEO and social strategy? Have you experimented with […]

New Year, New Business Strategies

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With approximately 2 million active licensees in the United States, real estate is one of the most crowded industries to work in. While this can make it feel impossible to compete and grow your small business, there are a variety of actions you can take to reach new clients and make more sales. It’s a new […]

5 Ways for Realtors to Increase Engagement

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Your website is the face of your real estate business. But helping users find your website, and keeping them there, requires some effort. Keep reading to learn how to increase engagement on your website. 5 Ways to Increase Engagement on Your Real Estate Website Increasing engagement means better business. You can dramatically increase your page […]

Loan Types & Property Definitions

There are a lot of different types of mortgages, and there are a lot of different types of real estate property. Here is a list of the most common types of each. We’ve added some links to the most popular articles on the subject.

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Real Estate and Mortgage Forum

We think getting many viewpoints to a particular question is important because it helps you to make better decisions. It’s so important that we have woven the Forum all throughout Winning Agent. We invite you to ask questions, make comments, and be part of the discussion.

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Glossary of Real Estate Terms

Real estate and mortgage finance often times comes with its own unique language. If you work with it every day, it becomes 2nd nature, but most people don’t work with it every day. So we’ve created a glossary of mortgage and real estate terms.

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