Millennials have now overtaken Baby Boomers as the largest population in the United States. Marketing to millennial homebuyers hasn’t been a top priority for many real estate agents in the past, but that’s all starting to change. Adults under the age of 35 – those who identify as millennials – are now buying homes at […]
Marketing to First-Time Homebuyers: A Realtor’s Guide
Millennials are buying their first homes – and buying them in record numbers. The 2019 National Association of Realtors (NAR) Buyer and Seller Generational Trends Report found that the number of young, first-time homebuyers is on the rise. Millennials, identified as those born between 1980-1999, comprise about 37% of the overall home buying market. Millennials […]
Why Real Estate Customer Relationship Management is Important
First things first: what is Customer Relationship Management or CRM? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with past and […]
7 Ways to Use Facebook Live for Real Estate Success
Real estate agents have flocked to social media in recent years. Social media marketing allows agents to appeal to younger audiences, reach more people at little or no cost, and interact with clients on a personal level. Now social media platforms offer live-streaming video options, opening a new world to Realtors. Many agents are now […]
Real Estate Networking Tips for Success
Successful Realtors all have one thing in common: strong networking skills. It doesn’t take a genius to realize the more people you know, the more houses you sell. But in a saturated career field, how can you connect with clients and other real estate agents to give your business an edge over the competition? Here […]
Realtors: Here’s Where to Find Home Buyers!
If you’re still pouring money into mailers and print advertising, you’re missing half the population. A 2018 study found that 50% of home buyers find the right house via an online search. More than 90% of all homebuyers will search homes online at some point in the process. Real estate related searches have increased by […]