As a real estate professional, you know that finding clients is the crux of your business. You might also know that 93% of all home buyers begin their searches online. Younger buyers, who are now making up the largest percentage of homeowners, search for homes online 98% of the time. Therefore, digital marketing is vital […]
“Most agents think virtual tours are an automated slideshow of pictures. Why would anyone want to see that? These are the exact same photos the person just saw!” This comment by a home shopper on Reddit sums up how people—especially Millennials—feel about today’s version of the “virtual tour.” Most online tours, even on major sites […]
Facebook. Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat, Google Plus, Periscope, Tumblr. The world of social media has become incredibly massive and complex since Mark Zuckerberg, Jack Dorsey, Chad Hurley, David Karp, and other social media pioneers first came on the scene more than a decade ago. (Pop quiz: Can you pair these pioneers with their […]
You listened to all those tech-savvy gurus who told you that social media was the key to your success. So you went out and got yourself a Facebook page and a Twitter account. You started a blog and put your profile on LinkedIn. And nothing happened. Why?
Is social media helping or hurting your business? If you read this blog regularly, you already know we’re big fans of social media as a tool that Realtors can use to attract new business and burnish their brand. Having said that, there is a big risk lurking out there—the risk that the success of our […]
Just because it’s called social media doesn’t mean it’s a tabloid gossip column. The protocols for using social media as a marketing tool mean that, first and foremost, you keep your personal and business communication strictly separate. Facebook, Twitter, YouTube and related media need to express your business brand, not your after-hours alter ego. I’m […]