If your phone is practically an extension of your body, you’re in good company. The market-research group Nielsen found that the average American spends nearly 11 hours every day interacting with some type of media. We spend roughly three hours of that time on a smartphone or tablet, viewing apps, social media, or streaming services. […]
Realtors: Here’s Where to Find Home Buyers!
If you’re still pouring money into mailers and print advertising, you’re missing half the population. A 2018 study found that 50% of home buyers find the right house via an online search. More than 90% of all homebuyers will search homes online at some point in the process. Real estate related searches have increased by […]
10 Simple Steps for Increasing Engagement on Social Media
Facebook. Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat, Google Plus, Periscope, Tumblr. The world of social media has become incredibly massive and complex since Mark Zuckerberg, Jack Dorsey, Chad Hurley, David Karp, and other social media pioneers first came on the scene more than a decade ago. (Pop quiz: Can you pair these pioneers with their […]
Bill Gates Was Right: Content Is King, But Only If You Own It
It’s been more than 20 years since Bill Gates coined the now-ubiquitous phrase, “content is king,” in an essay about the rise of the Internet. It was the early days of the Internet, years before the dot-com bubble would burst, when companies and individuals were still trying to make sense of the budding interactive network. […]
Does Social Media Sell?
Yes and no. Or as my college philosophy professor used to say when confronted with difficult questions, “That depends.” If you mean, “Is somebody going to see my tweet, call me up and make an offer on one of my properties?” the answer is probably “no.” What social media can do, however, is enhance your […]
Four Steps to a Successful Social Media Strategy
Do you have a social media strategy? If so, is it working? If not, how do you get one? Read on! (Before we get started, let’s define what we mean by social media. We’re talking about Facebook, Twitter, LinkedIn, Google Circles, YouTube, Tumblr—and other similar but less well-known communication tools.) Your strategy is not a […]