If your phone is practically an extension of your body, you’re in good company. The market-research group Nielsen found that the average American spends nearly 11 hours every day interacting with some type of media. We spend roughly three hours of that time on a smartphone or tablet, viewing apps, social media, or streaming services. […]
Go Viral! How To Expand the Reach of Your Real Estate Listings
With just two showings during the first three weeks of listing her client’s property in Spring, Texas, Realtor Jessica Arnett did what any real estate professional would do: she donned a panda costume and photobombed a second photoshoot of the suburban home. The whimsical slideshow, which debuted in June, features the panda lounging in the […]
The Rise of Facebook Live: 4 Ways Realtors Are Using Live-Streaming Video to Market Properties and Build Their Brand
Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]
How To Make Your Blog Writing Sizzle in 10 Simple Steps
Let’s face it. Blog writing can be a difficult, tedious process. But it doesn’t have to be this way, if you learn the tricks of the trade. Obviously, your clients are not expecting Hemingwayesque literary writing. However, solid writing does reflect positively on your real estate business, and it keeps clients and prospects much more […]
ROI: 5 Ways a Powerful Website Can Invigorate Your Real Estate Business
In today’s digital-first economy, it’s imperative that real estate agents treat their online presence with the same professionalism and vitality as their in-person appearance. As the classic Madison Avenue advertising slogan goes, you never get a second chance to make a first impression—and chances are your next client will first meet you online. Strong graphics, […]
10 Simple Steps for Increasing Engagement on Social Media
Facebook. Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat, Google Plus, Periscope, Tumblr. The world of social media has become incredibly massive and complex since Mark Zuckerberg, Jack Dorsey, Chad Hurley, David Karp, and other social media pioneers first came on the scene more than a decade ago. (Pop quiz: Can you pair these pioneers with their […]