Every real estate professional needs a well-designed, useful, and informative website. But a Realtor website should be more than just professional photos and some clever-sounding sales text. Your website should be a direct reflection of your professionalism and expertise. Potential buyers and sellers will look to your site to better understand your business, your properties, […]
3 Ways to Upgrade Your Digital Marketing in Real Estate
As a real estate professional, you know that finding clients is the crux of your business. You might also know that 93% of all home buyers begin their searches online. Younger buyers, who are now making up the largest percentage of homeowners, search for homes online 98% of the time. Therefore, digital marketing is vital […]
Marketing to First-Time Homebuyers: A Realtor’s Guide
Millennials are buying their first homes – and buying them in record numbers. The 2019 National Association of Realtors (NAR) Buyer and Seller Generational Trends Report found that the number of young, first-time homebuyers is on the rise. Millennials, identified as those born between 1980-1999, comprise about 37% of the overall home buying market. Millennials […]
You’re Wasting Three Hours a Day – Here’s How to Be More Productive.
If your phone is practically an extension of your body, you’re in good company. The market-research group Nielsen found that the average American spends nearly 11 hours every day interacting with some type of media. We spend roughly three hours of that time on a smartphone or tablet, viewing apps, social media, or streaming services. […]
Go Viral! How To Expand the Reach of Your Real Estate Listings
With just two showings during the first three weeks of listing her client’s property in Spring, Texas, Realtor Jessica Arnett did what any real estate professional would do: she donned a panda costume and photobombed a second photoshoot of the suburban home. The whimsical slideshow, which debuted in June, features the panda lounging in the […]
The Rise of Facebook Live: 4 Ways Realtors Are Using Live-Streaming Video to Market Properties and Build Their Brand
Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]