Real estate is a hard business. Anything that can make your life easier as a Realtor is well worth the investment. One of the best and most effective ways you can market yourself and your business is through a professional, well-organized realty website. These days, websites, social media interactions, and blog posts are just as […]
WordPress Primer: How To Build a World-Class Real Estate Website in Five Easy Steps
When software programmers Mike Little and Matt Mullenweg launched their WordPress blog platform in 2003, neither realized the impact their creation would have on the global Web community. Their goal was to create an elegant, well-designed, stable, reliable, and low-cost (or free) personal publishing system for the masses. The end result is so much more. […]
ROI: 5 Ways a Powerful Website Can Invigorate Your Real Estate Business
In today’s digital-first economy, it’s imperative that real estate agents treat their online presence with the same professionalism and vitality as their in-person appearance. As the classic Madison Avenue advertising slogan goes, you never get a second chance to make a first impression—and chances are your next client will first meet you online. Strong graphics, […]
What Your Web Site Says About You (And What You Can Do About It)
Think of it as curb appeal for your business. Your web site is the first thing that many prospective clients notice about you. If it’s amateurish, busy, crammed with small type and lousy pictures, clients will keep right on driving. Your web site is more important than Facebook, Twitter, LinkedIn, or Google+. So if you […]
Why Every Realtor Needs a Killer Website – Mouse Hunting
To say that the Internet has transformed the average Realtor’s universe would be an understatement. Obviously the internet is a superb platform for real estate marketing. The days when a buyer would contact a Realtor either by phone or in person to schedule home viewings are gone for good. The home buyer, with mouse in […]
Six Things Every Good Website Must Have
We’ve talked in previous articles about the importance of web sites to the Realtor’s overall marketing strategy. But if you spend any time at all on the Internet, you know that there are web sites—and then there are web sites. Conventional wisdom says you have about five seconds to capture someone’s interest when they land […]