Every real estate professional needs a well-designed, useful, and informative website. But a Realtor website should be more than just professional photos and some clever-sounding sales text. Your website should be a direct reflection of your professionalism and expertise. Potential buyers and sellers will look to your site to better understand your business, your properties, […]
3 Ways to Upgrade Your Digital Marketing in Real Estate
As a real estate professional, you know that finding clients is the crux of your business. You might also know that 93% of all home buyers begin their searches online. Younger buyers, who are now making up the largest percentage of homeowners, search for homes online 98% of the time. Therefore, digital marketing is vital […]
Professional Websites Mean Better Business for Real Estate Agents
Real estate is a hard business. Anything that can make your life easier as a Realtor is well worth the investment. One of the best and most effective ways you can market yourself and your business is through a professional, well-organized realty website. These days, websites, social media interactions, and blog posts are just as […]
WordPress Primer: How To Build a World-Class Real Estate Website in Five Easy Steps
When software programmers Mike Little and Matt Mullenweg launched their WordPress blog platform in 2003, neither realized the impact their creation would have on the global Web community. Their goal was to create an elegant, well-designed, stable, reliable, and low-cost (or free) personal publishing system for the masses. The end result is so much more. […]
ROI: 5 Ways a Powerful Website Can Invigorate Your Real Estate Business
In today’s digital-first economy, it’s imperative that real estate agents treat their online presence with the same professionalism and vitality as their in-person appearance. As the classic Madison Avenue advertising slogan goes, you never get a second chance to make a first impression—and chances are your next client will first meet you online. Strong graphics, […]
What Your Web Site Says About You (And What You Can Do About It)
Think of it as curb appeal for your business. Your web site is the first thing that many prospective clients notice about you. If it’s amateurish, busy, crammed with small type and lousy pictures, clients will keep right on driving. Your web site is more important than Facebook, Twitter, LinkedIn, or Google+. So if you […]