Real estate is a hard business. Anything that can make your life easier as a Realtor is well worth the investment. One of the best and most effective ways you can market yourself and your business is through a professional, well-organized realty website. These days, websites, social media interactions, and blog posts are just as […]
ROI: 5 Ways a Powerful Website Can Invigorate Your Real Estate Business
In today’s digital-first economy, it’s imperative that real estate agents treat their online presence with the same professionalism and vitality as their in-person appearance. As the classic Madison Avenue advertising slogan goes, you never get a second chance to make a first impression—and chances are your next client will first meet you online. Strong graphics, […]
10 Simple Steps For Boosting Engagement on Your Blog
It’s a sunny Sunday afternoon and you just put the finishing touches on your latest real estate blog post. Six hours into the project and it’s ready for the masses. You post it on your website, promote it via social media, and email it to clients and friends. Hours go by and there’s little action. […]
Bill Gates Was Right: Content Is King, But Only If You Own It
It’s been more than 20 years since Bill Gates coined the now-ubiquitous phrase, “content is king,” in an essay about the rise of the Internet. It was the early days of the Internet, years before the dot-com bubble would burst, when companies and individuals were still trying to make sense of the budding interactive network. […]
Is Your Web Site an Expense or an Investment?
Point of View: Is Your Web Site an Expense or an Investment? Whether you already have a web site, or you’re just in the “thinking about it stage,” the ultimate success of your site depends on whether you view it as an expense or an investment. Here’s why that makes a difference. If you see […]
How to Keep People Coming Back to Your Web Site—Again and Again
First, a little story. Once upon a time there was a Realtor’s web site found in a location that shall remain nameless. It was attractive enough, but frankly we’ve been visiting that site regularly for about five years and it hasn’t changed. That’s right, other that the photos of featured properties, not one thing about […]