First, a little story. Once upon a time there was a Realtor’s web site found in a location that shall remain nameless. It was attractive enough, but frankly we’ve been visiting that site regularly for about five years and it hasn’t changed. That’s right, other that the photos of featured properties, not one thing about […]
Analytics?? Sounds like something only techno-geeks would be interested in, right? Even though you’re not “selling” directly from your web site, analytics is an important component of your overall marketing strategy. So let’s take a look at the basic concept and what it can do for you.