They say that word of mouth is the best advertising. In today’s increasingly connected world, those “word-of-mouth” recommendations have moved online. Clients turn to website testimonials to find information, seek out Realtors, and make real estate-related decisions. As a real estate professional, you can’t afford not to have reviews and testimonials on your website. Why […]
Updating Old Posts to Increase Website Traffic
Increasing Your SEO and Reader Engagement Might Be as Easy as Revamping Old Content You work hard to get your business noticed. But if users can’t find you on the wide world of the internet, all your efforts are in vain. That’s why you, being a savvy marketer, know all about search engine optimization, content […]
7 Ways to Create an ADA Accessible Website
You’ve finally decided to update your business’s website. You chose a user-friendly theme, customized your design, and are ready to roll it out to the world. However, there might be one thing you’ve overlooked: creating an ADA accessible website. It’s the law in many cases, and failure to make your website ADA accessible could mean […]
Isolation, Working from Home, and Tackling Your To-Do List
Like most Americans, you’re probably reading this in isolation, as you’re working from home and trying to stay busy. The Coronavirus COVID-19 has upended our lives, requiring many of us to leave the office and work remotely. But isolation might be a blessing in disguise. While you’re working from home, you’re less prone to distractions […]
Six Things Every Good Website Must Have
We’ve talked in previous articles about the importance of web sites to the Realtor’s overall marketing strategy. But if you spend any time at all on the Internet, you know that there are web sites—and then there are web sites. Conventional wisdom says you have about five seconds to capture someone’s interest when they land […]