Ready for an overused joke? Someone posted this news note on Facebook recently about the potential merger of YouTube, Twitter, and Facebook. The new entity will be called YouTwitFace. Something tells me that not everyone, Realtors included, is taking social media marketing seriously. But maybe you should. The introduction of Facebook’s Instagram app (in case […]
Yes and no. Or as my college philosophy professor used to say when confronted with difficult questions, “That depends.” If you mean, “Is somebody going to see my tweet, call me up and make an offer on one of my properties?” the answer is probably “no.” What social media can do, however, is enhance your […]
You’re almost there. The paperwork is ready for signatures and everything is in order. Then suddenly the client backs out for no apparent reason. Now what? If you make the right moves, sometimes the deal that goes south can still be salvaged. Here are five ways to resurrect the situation.
Just for fun, take a quick run through your contact database. How many people there are repeat clients? How many buyers have you turned in to sellers and vice versa? How many clients have referred you to friends and family who became clients? Having clients who return to you year after year is a huge […]
We’ve already given you some tips about setting the stage for a successful open house. But that’s not the whole story. An open house where nothing happens is roughly equivalent to spending an afternoon in solitary confinement. If this has ever happened to you (or if you want to make sure it doesn’t) follow these […]
You’ve heard all the buzz words—“picking up,” “stabilizing,” “back to normal.” Really? How much of this is reality and how much is just wishful thinking? For those who have been slogging through the doldrums for the past five years, we hope this optimism is justified. True, the housing market is slowly crawling back in some […]