For years successful companies have used the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate themselves and develop strategies for moving ahead. But this exercise is not just useful for corporations and businesses. You can use it to develop your own strategic growth plan for the year ahead. Here’s how: The secret is to look […]
Personal Branding and You Inc – Is It Working for You?
Whole books have been written about the concept of personal branding. College courses are taught about it. And we’ve talked about it in other articles, especially as it relates to social media. So is there more to be said on this subject? We think it’s important to summarize some key concepts, so you can evaluate […]
Top Tools for Realtors: Six Ways to Increase your Sales
Whether it’s an up market or a down market, the basics are still the same. To be a successful Realtor, you need a few simple tools. While these are all pieces of the overall theme known as good old-fashioned customer service, here are six specific sales tools that belong in your top drawer. I used […]