Marketing is at the heart of what we do as real estate agents. If we can’t find new clients, we can’t make the sale or close the deal, and our businesses fail. We have discussed real estate marketing before in this blog. But today, we’re discussing the best video marketing tools for real estate professionals.
The Rise of Real Estate Videos
It’s no secret that our world is increasingly busy. Your clients are spending less time reading content, and more time connecting with videos. Since this trend only shows signs of continuing, real estate agents must embrace video marketing to stay current.
Real estate professionals who use video marketing see 49% faster growth than those who stick with traditional methods. And posts with a video see 1200% more shares on social media than those without. Finally, websites with videos keep users on their sites 88% longer.
If you aren’t already on board with real estate video marketing, you’re missing a significant opportunity to reach new clients and increase your sales.
Before we talk about video marketing, let’s talk about email marketing. There are dozens of high-quality products to help Realtors and other real estate professionals connect with past, current, and future clients. We focused exclusively on email marketing software in another post, which you can read here. Modern email marketing doesn’t require a great deal of time or effort. There are plenty of automated email marketing systems that will connect with clients on your behalf. Simply type in a quick message, and the software does the rest.
Email marketing isn’t obsolete. When used in conjunction with social media marketing and video marketing, real estate agents can expect to see exponential growth in their businesses overall.
The Best Video Marketing Tools for Real Estate
Nothing is better than FREE real estate marketing tools, right? Facebook and Instagram (both owned by the newly-renamed Meta) give real estate agents and other professionals the option to connect directly to their social media networks without an added cost.
Facebook and Instagram Live videos are increasing in popularity. Simply press record, talk directly to your network, and share your thoughts. Users can view your stream live, or view the recorded version later. Plus, viewers can interact in real-time, asking questions while you’re streaming and leaving comments or thoughts.
Don’t be afraid of sharing too often or reiterating the same topics more than once. Potential viewers are bombarded by content every day, so it may take a few tries for your message to sink in. Keep showing up, keep going live, and eventually, your unique brand will sink in with clients who connect with your viewpoints on real estate success.
These live streaming tools are great for real estate agents who want to show viewers through a newly-listed property in real-time or give viewers an inside look into a city or neighborhood. The possibilities are endless.
2. Wellcome Mat
Wellcome Mat doesn’t create videos, but they do make sure they’re seen.
The platform gives real estate pros the tools they need to create their own flawless real estate videos and then helps agents upload and market their content in all the right places.
The Wellcome Mat website includes a variety of marketing tools, from stock videos to optimization help. The suite of high-performing video and real estate marketing tools help get your video seen by the right people, in the right platforms, at the right time. And that means more sales for you and your team.
BombBomb works with your email marketing campaigns, integrating professionally-crafted videos that connect with your clients.
If your email marketing isn’t getting the results you want, adding short videos can help increase engagement. Think of it this way: how many emails do you get a day? If you open those emails, how much time do you spend reading the content?
Most likely, you do a quick scan to see if there’s any relevant or pressing information, and then hit the delete button, right? If the email has an image or, better yet, a video, you are more likely to stay on the email and engage with the content.
BombBomb knows that visual elements capture a reader’s attention. That’s why their tools help you add an extra element to your emails, making your clients more likely to open, read, and engage with your emails.
The platform also includes training to help you create better videos, and also includes tracking tools to let you know when a client opens your message. If you want to add a boost to your email campaign, BombBomb is an easy way to stand out.
Videolicious is a simple, easy way to make professional-looking real estate videos from anywhere. The software allows you to overlay videos, photos, dialogue, and music to create video clips that buyers will love.
The finished results take just minutes, but the look is a polished, clean video that you’ll be proud to add to your social media pages or your real estate website. Videolicious knows you don’t have hours to spend on video content creation and editing. That’s why they created software that can turn your photos and clips into stunning videos for clients.
Watch the demo video here to see how Videolicious can ramp up your real estate marketing.
Animoto is another user-friendly video marketing tool that makes slideshows and videos with a personal flair. Just upload your videos and photos of a property, add some personalized commentary, and then drag and drop everything into the program.
Animoto videos give you professional-looking videos that will help you reach even more clients. You can download videos to share on your social media pages, in your email marketing, or even add them to your online listings.
Do you have a favorite video marketing tool? We want to hear about it! Let us know in the comments below.